Senior Manager, Search Engine Optimization

Summary

Join BHG Financial, a growing company with an award-winning culture focused on developing employees into business leaders. As a Senior Manager of SEO, you will lead organic search efforts, developing and implementing strategies to increase visibility and drive traffic. This hands-on role requires deep SEO expertise, collaboration with cross-functional teams, and strong analytical skills. You will oversee on-page optimization, technical SEO, content strategy, and link building, while also mentoring a team. BHG Financial offers a supportive work environment with a focus on work/life balance and numerous employee benefits.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 5+ years of experience in SEO, with a proven track record of managing and executing successful SEO strategies
• Deep knowledge of SEO best practices, algorithms, and ranking factors
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog
• Strong analytical skills and experience with data-driven decision-making
• Excellent project management skills with the ability to prioritize tasks and manage multiple projects simultaneously
• Experience in leading and mentoring a team
• Strong communication skills, with the ability to present complex SEO concepts to non-technical stakeholders

Responsibilities

• Develop and Execute SEO Strategy: Lead the development and execution of comprehensive SEO strategies that align with business objectives and drive organic growth
• Keyword Research & Analysis: Conduct thorough keyword research and competitive analysis to identify opportunities and inform content strategy
• On-Page Optimization: Oversee on-page SEO efforts, including content optimization, meta tags, internal linking, and schema markup to improve search engine rankings
• Technical SEO: Collaborate with the web development team to ensure website architecture, page speed, and technical elements are optimized for search engines
• Content Strategy: Partner with content creators to develop and optimize high-quality content that meets SEO guidelines and enhances user experience
• Link Building: Manage and execute link-building campaigns to improve domain authority and organic rankings
• Performance Tracking & Reporting: Monitor, analyze, and report on SEO performance metrics, providing actionable insights and recommendations to improve ROI
• SEO Tools & Technologies: Utilize industry-standard tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to track performance, identify issues, and optimize strategies
• Stay Current on Industry Trends: Keep up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure our strategies remain competitive

Benefits

• Medical/Rx/Dental/Vision coverage for employees and their eligible family members
• Competitive PTO and vacation policies
• 1 Friday off each month for Wellness Weekends
• Company 401(k) plan with employer contributions after one year
• Company-sponsored training and certification opportunities
• Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
• Ongoing volunteer opportunities to give back to the community through our BHG Cares program