Senior Manager, Social

Summary

Join Seed Health as a Senior Manager, Social Channels to lead and scale social media strategies across TikTok, YouTube, and other platforms. Develop and execute content calendars, monitor performance, and report on business goals. Collaborate with cross-functional teams to create engaging content that educates and resonates with audiences. Leverage data to optimize content and posting schedules. Identify and manage relationships with creators and partners. Experiment with new approaches and stay updated on platform trends. This role requires 6+ years of social media experience, a proven track record of growing social channels for brands in relevant industries, and fluency in short-form and long-form video content. The position is 100% remote and offers a competitive salary, equity, and benefits.

Requirements

• You have 6+ years of social media experience across Instagram, Facebook, TikTok, Youtube, and Linkedin
• A proven track record of launching and growing TikTok and YouTube channels for brands in wellness, health, lifestyle, or consumer products
• You are fluent in the nuances of short-form and long-form video content, understanding what drives discovery, engagement, and community on each platform
• You are a strategic thinker with strong creative instincts, balancing brand integrity with social-native storytelling
• You are data-driven, leveraging metrics to iterate and optimize performance while staying true to the brand
• You are collaborative, working cross-functionally with creative, lifecycle, and scientific teams to translate complex concepts into compelling content
• You are energized by the intersection of science, wellness, and culture, and excited to help bring Seed’s mission to new audiences
• You are organized, proactive, and able to manage multiple projects with clear prioritization in a fast-moving environment

Responsibilities

• Build and execute Seed’s TikTok and YouTube strategies from the ground up, developing and owning a content calendar, monitoring channel performance, and reporting against clear business goals
• Develop a compelling content roadmap that integrates educational, science-led storytelling with culturally relevant, social-first formats
• Partner with Creative, PMM, and Brand teams to brief, produce, and optimize content, ensuring that each channel drives discovery, education, and community growth
• Track performance rigorously, using data to optimize content, posting schedules, and creative approaches for each platform
• Identify and manage relationships with creators, experts, and partners to extend Seed’s reach authentically
• Experiment thoughtfully, bringing a test-and-learn mindset to creative, format, and platform approaches
• Stay at the forefront of platform updates and trends, sharing learnings internally to inform brand-wide opportunities

Benefits

Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match