Senior Social Media Manager

Summary

Join MaintainX, a leading Asset and Work Intelligence platform, as a Senior Social Media Manager! This remote role (Canada or USA) requires creating engaging social media content to grow our B2B SaaS audience. You will own the social media strategy, collaborate with stakeholders, and analyze performance metrics. The ideal candidate has 5+ years of B2B SaaS social media experience, exceptional communication skills, and strong analytical abilities. MaintainX offers competitive salary, equity, benefits (healthcare, 401k/RRSP, PTO), and a collaborative work culture.

Requirements

• At least 5+ years of experience in social media marketing for B2B SaaS companies—ideally in-house
• World-class understanding of social media platforms (LinkedIn, Facebook, X, Instagram, Reddit, TikTok) the algorithms that drive each channel, and the content strategy that works best for each platform
• Seasoned storyteller with exceptional written and verbal communication skills and impeccable attention to detail
• Experienced content creator, particularly video production and editing. You are comfortable creating content optimized for each platform and working with new technologies and AI to scale production and delight our audience
• Strong analytical and technical skills. You are comfortable working with social insights and data, both in driving the production of content and in measuring success
• Self-starter. You can manage your own projects independently while balancing requests from cross-functional stakeholders and working remotely
• A natural team player with strong collaboration and communication skills. You are an expert at fostering robust internal and external relationships with key stakeholders

Responsibilities

• Own our social media strategy across key social media platforms to build brand awareness, increase engagement, and grow our organic audience
• Collaborate cross-functionally with key stakeholders to develop the social content calendar, including social content to support demand generation, brand, HR, etc
• Create, edit, and publish creative, authentic, and engaging content that aligns with MaintainX’s brand, voice, and tone and is optimized for each social media platform
• Identify new opportunities to grow our audience and drive lead generation through boosted posts in partnership with the demand generation team
• Position MaintainX as a thought leader and leading innovator, elevating our brand awareness and visibility among current and prospective customers, future employees, and the broader industrial maintenance and reliability community
• Work with the senior leadership team on their social media presence and manage our employee advocacy social media program
• Analyze and report on social media performance metrics to demonstrate the success of the social media program and make data-driven recommendations on the next steps
• Contribute to online conversations in the CMMS/EAM industry, increasing brand awareness and affinity with our target audience
• Lead our social media experiments - whether it's testing new platforms, scripting videos, producing live-streams, or working on fresh video formats – you’ll consistently find new and novel ways to express our brand and engage our audience
• Keep an ear to the ground and manage our social listening efforts in order to get ahead of problems and quickly take advantage of new opportunities

Preferred Qualifications

• Proficient in implementing and leveraging social media management tool, experience with Sprout Social Media a plus
• Bonus points if you have experience in manufacturing, engineering, CMMS/EAM, or other related space

Benefits

• Competitive salary and meaningful equity opportunities
• Healthcare, dental, and vision coverage
• 401(k) / RRSP enrollment program
• Take what you need PTO