Senior Social Media Manager

Summary

Join Apollo.io as a Senior Social Media Manager and lead organic social efforts across LinkedIn, X (Twitter), TikTok, and other platforms. This high-impact role involves building Apollo's social presence, driving top-of-funnel awareness, and supporting product consideration. You will create engaging content, manage freelancers and agencies, and collaborate with cross-functional teams. The ideal candidate has 7-10 years of experience in organic social media for a high-growth startup or B2B brand, a deep understanding of platform best practices, and exceptional storytelling skills. You will track and report on channel performance, identifying insights to optimize strategy. Apollo offers a fast-paced, AI-forward environment where your work matters and your career can thrive.

Requirements

• 7-10 years of experience owning organic social for a high-growth startup or modern B2B brand
• Deep knowledge of platform best practices (especially LinkedIn, X, and TikTok) and strong creative instincts
• Exceptional storytelling skills—comfortable flexing tone and format across channels
• Strategic mindset with the ability to build and evolve a multi-channel social strategy tailored to target audiences—understanding what works where, and why
• Proven track record of growing social audiences and delivering content that drives engagement and brand lift
• Experience managing freelance creators, creative social agencies, and influencer relationships
• Familiarity with social tools like Sprout, Figma, Notion, Canva, etc
• Confident in creating channel specific social content independently and cross-functionally—experience with video editing and design
• Comfortable analyzing performance data and applying insights to evolve content strategy
• A love for fast-paced environments, AI-forward marketing, and building things from 0 to 1

Responsibilities

• Own the end-to-end social content creation process—from strategy to execution—to drive brand awareness, support product consideration, and contribute to pipeline
• Develop and manage a network of freelancers, creators, and agencies to produce high-quality content for social—across formats like video, animation, carousels, and memes
• Write sharp, engaging copy for organic posts that reflects Apollo’s tone and drives engagement across platforms
• Repurpose and remix existing content—customer stories, product launches, events, blog posts, webinars—into platform-native social formats
• Manage the social editorial calendar and scheduling, ensuring timely alignment with campaigns, product moments, and cultural conversations
• Collaborate with cross-functional teams, including demand gen and acquisition to advise on paid social strategies, comms teams to craft executive social presence—and partner with teams to identify opportunities to scale UGC and influencer content across channels and campaigns
• Track and report on channel performance, identifying insights to optimize strategy and inform cross-functional partners
• Stay plugged into the latest trends with AI tools, platform updates, creator culture, and emerging formats to keep Apollo ahead of the curve

Benefits

• We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact
• Collaboration is at our core—we’re all for one , meaning you’ll have a team across departments ready to help you succeed
• We encourage bold ideas and courageous action , giving you the freedom to experiment, take smart risks, and drive big wins