Senior Market Manager

Summary

Join our team as a Senior Market Manager - West and develop strategies to maximize brand visibility, sales, and distribution within convenience and gas channels across the western region.

Requirements

• Bachelor's degree in Business, Marketing, or a related field
• 8 years experience in sales or account management within the convenience and/or gas channels
• 3-5 years of direct management experience
• Strong understanding of local market dynamics and retail distribution channels
• Excellent communication, negotiation, and interpersonal skills
• Results-oriented with a track record of achieving and exceeding sales targets
• Ability to analyze data, draw insights, and make strategic recommendations

Responsibilities

• Manage and develop relationships with your region’s direct store distributors (DSDs)
• Work closely with DSDs to ensure effective product distribution, timely deliveries, and inventory management
• Ensure the brand is consistently represented according to company guidelines in all retail outlets
• Implement and execute merchandising plans to enhance brand visibility and awareness
• Conduct training sessions for retailers and DSDs to enhance product knowledge and improve sales performance
• Provide ongoing support and resources to ensure successful product placement and sales
• Monitor and analyze market conditions, consumer preferences, and competitor activities
• Provide regular reports and insights to the leadership team on market trends and opportunities
• Cultivate and maintain strong relationships with key local retailers
• Collaborate with retailers to understand their needs, provide product education, and ensure optimal product placement and visibility
• Work closely with other sales leaders to ensure alignment with overall company sales strategies
• Participate in sales meetings, training programs, and strategy sessions
• Collaborate with other departments to ensure customer satisfaction and resolve any issues that arise
• Develop and implement a comprehensive sales strategy for the region, including identifying and targeting chains, new categories of stores, etc., and deploying DSDs against them
• Analyze regional market trends to identify sales opportunities and potential challenges
• Establish sales targets and KPIs, and monitor performance against these goals

Benefits

Remote work