Regional Marketing Senior Manager

Summary

Join our team at EcoVadis as a Regional Marketing Senior Manager for DACH and Southern Europe, driving regional numbers through integrated marketing plans and collaborating with GTM/Sales leaders to develop regional priorities.

Requirements

• Bachelor or Masters degree in marketing or communication
• 7+ years of experience in  regional marketing in B2B SaaS, SMB or marketplace solutions
• 3+ years of experience in managing and mentoring a high-performing team
• Have a discipline of data-driven marketing, monitoring KPIs and measuring ROI
• Growth mindset and a team player with the motivation to help others solve problems
• A self-starter and independent, while excelling at cross-functional collaboration and alignment
• Experience working on corporate events as well as industry conferences, roadshows, workshops and more
• Experience with marketing automation tools and CRM (Salesforce and HubSpot), social media platforms, and mastery of standard office tools (Microsoft/ Google Office)
• Strong project management skills and attention to detail
• Exceptional verbal and written communication skills in German and English are essential as per the scope. French, Spanish or Italian is a bonus

Responsibilities

• Build and implement regional marketing strategy for DACH and Southern Europe leveraging all marketing channels to drive customer acquisition and pipeline growth
• Align and collaborate with our GTM/Sales leaders and central marketing teams to develop regional priorities and multi-channel marketing programmes in line with our pipeline revenue needs
• Monitor and report on performance of regional marketing programs with sales. Adjust plan and recommend innovative and creative marketing approaches for revenue growth
• Be an expert on the regional market, customer and external environment including regulation, competition and trends to adapt regional marketing strategies and identify new opportunities - in particular for the DACH region
• Manage and mentor a small team of Regional Marketing Associates dedicated to Southern Europe to deliver regional marketing plans, programmes, events and numbers in this region
• Plan & execute marketing programmes & events (trade shows, conferences, industry meetings, roundtables, etc.)  for DACH
• Manage regional marketing budgets, ensuring efficient allocation of resources and return on investment
• Be the voice of the customer and region to provide guidance of product roadmap, messaging and positioning with solutions marketing
• Develop excellent relationships with key stakeholders, including regional Sales leadership, partners, and customers
• Maintain relationships with external customers, partners, agencies, and contractors to deliver a full brand experience

Benefits

• Support with all the necessary office and IT equipment
• Hybrid for colleagues who live near our offices (4 days per month) otherwise remote in the country you are hired in
• Wellness allowance for mental and physical wellbeing
• Annual performance bonus
• Remote work from abroad policy
• Flexible working hours
• Health coverage and optional pension scheme
• Internet and electricity bill allowance
• CSR activities
• Subsidized travel and BahnCard 50
• Community service day when volunteering