Senior Market Research Analyst Specialist

Summary

Join Brightcove's strategy team as a Sr. Market Research & Analyst Relations Specialist! You will be responsible for overseeing market and competitive intelligence, and engaging with the analyst community. This role requires a deep understanding of market analysis and competitive analysis, and the ability to effectively position Brightcove's value proposition. You will manage analyst relationships, plan and execute analyst briefings, and advocate for favorable analyst coverage. The ideal candidate possesses strong communication skills, strategic thinking, and experience working with executives and product teams. Brightcove offers a comprehensive compensation and benefits package, including unlimited paid time off, 401(k) matching, health insurance, and parental leave.

Requirements

• Bachelor's degree in Business, Marketing, or Communications (preferred)
• 5+ years of marketing communications experience
• 5+ years in a strategic analyst relations position
• A team player with a positive attitude and collaborative work style
• Trusted relationships with analysts and influencers
• Knowledge of trends in communications and analyst relations
• Exceptional interpersonal, written/verbal communication skills and attention to detail
• Experience working directly with executives, product management, and product marketing functions
• Proven ability to balance strategic thinking with tactical execution
• Ability to be creative, strategic, analytical, and think outside the box
• Ability to develop metrics, build executive summaries, and communicate market insights
• Ability to work independently, managing multiple projects simultaneously with minimal supervision
• Strong project management and time management skills

Responsibilities

• Conduct market research on specific topics requested by various Brightcove teams
• Identify analysts covering key research topics and organize analyst query calls
• Interact with and support various business functions globally
• Review analyst publications for mentions of Brightcove and its competitors, sharing this information with stakeholders
• Attend and summarize key webinars relevant to Brightcove's industry and business
• Advise Brightcove leaders and internal teams on analyst perceptions, competitive insights, and industry trends
• Provide estimates of the addressable market for opportunities related to Brightcove's product and go-to-market strategies
• Track competitors providing alternatives for each distinct market need addressed by product strategy
• Compare Brightcove's capabilities and integrations to competing products
• Provide feedback to Product and Marketing teams on competitor strengths and their market importance
• Develop and implement analyst relations plans aligned with company objectives
• Manage purchasing and price negotiations with analyst relations firms
• Regularly meet with analyst contacts to identify upcoming coverage where Brightcove should be evaluated
• Drive Brightcove's participation in major analyst research publications, coordinating cross-functional teams
• Generate Analyst Relations content, including briefing documents, messaging, and competitive positioning
• Act as editor to ensure evaluations position Brightcove's answers favorably, maintaining consistent and professional writing style and obtaining executive approvals
• Manage reporting, results analysis, and distribution of key analyst reports

Benefits

• Unlimited paid time off
• 401(K) matching
• Health insurance (medical, dental, and vision)
• Employer Health Savings Account (HSA) contributions
• Tuition reimbursement
• 100% paid parental leave
• Bonus or commission
• Brightcove stock