Senior Market Researcher II

Summary

Join Instacart's Market Research team as a Senior Market Researcher and become a strategic partner to brand and product marketing teams. You will be the voice of the consumer, translating insights into strategic recommendations and influencing marketing decisions. Responsibilities include defining and executing research plans, conducting qualitative and quantitative research, and communicating findings compellingly. This role requires 6+ years of market research experience, proficiency in various research methods, strong project management skills, and the ability to work with cross-functional stakeholders and vendors. The position is remote, with compensation and benefits varying based on location and experience. Instacart offers equity grants and additional benefits.

Requirements

• 6+ years of experience in market / marketing research industry
• Comfortable working with cross-functional stakeholders to understand and clarify their research questions and scope to translate into appropriate research methodology
• Track record of influencing marketing decision-makers through actionable recommendations based on insights and data
• Understanding across a range of qualitative and quantitative methods and experience in conducting hands-on research, including questionnaire design, survey programming, data analysis, and report development
• Strong project management skills, including the ability to effectively work with third-party vendors, manage timelines, milestones, and deliverables
• You take initiative, are continuously collaborative and thrive in a fast-paced environment

Responsibilities

• Be a strategic partner to our brand and product marketing teams by being the voice of the consumer to inform brand, go-to-market and creative strategy
• Enable decision-making by translating insights about consumer and market needs into strategic recommendations
• Proactively define and execute an end-to-end research plan based on business objectives and key research questions
• Execute both qualitative and quantitative research including creative testing, messaging and positioning research, utilizing our research tools/platforms and working with vendors
• Utilize a wide range of storytelling techniques and communicate research insights in a clear, opinionated, and compelling way that influences and leads to action

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote
• This role is eligible for a new hire equity grant as well as annual refresh grants