Senior Marketing Analyst

Summary

Join Later as a Senior Marketing Analyst and leverage data-driven insights to optimize marketing campaigns, refine pricing strategies, and drive impactful growth. You will translate complex marketing data into actionable business insights, build dashboards to track key metrics, and collaborate with cross-functional teams. The ideal candidate possesses strong analytical and problem-solving skills, experience with A/B testing and marketing experimentation, and excellent communication abilities. This role requires proficiency in SQL, Python or R, and marketing analytics tools. Later offers a competitive salary and benefits package.

Requirements

• Bachelor's or Master's degree in Marketing, Economics, Statistics, Data Science, Business Analytics, or a related field
• 4+ years of experience in marketing analytics, digital marketing, or related roles, with a focus on campaign testing and customer acquisition strategies
• Proficient in SQL, Python or R, and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Tableau, Looker)
• Strong understanding of A/B testing platforms (e.g., Optimizely, Google Optimize) and statistical methods for marketing experimentation
• Experience working with marketing attribution models and multi-touch attribution analysis
• Exceptional analytical and problem-solving skills with a focus on actionable marketing insights
• Strong communication skills, capable of translating complex marketing data into business narratives
• Highly collaborative with the ability to influence cross-functional marketing teams and drive consensus on campaign strategies

Responsibilities

• Translate complex marketing data into business-relevant insights, ensuring that data-driven decisions are aligned with marketing objectives and company goals
• Analyze marketing campaign performance and customer acquisition metrics to identify opportunities for growth and optimization, delivering clear and concise insights that address the "so what" for marketing stakeholders
• Build dashboards and reports to track key marketing metrics including CAC, ROAS, LTV, and conversion rates to communicate results to both technical and non-technical audiences
• Collaborate with stakeholders across Marketing, Product, and Finance to support strategic marketing initiatives and develop long-term customer acquisition plans
• Stay up-to-date with industry trends and best practices in marketing analytics, digital advertising, and customer acquisition to drive continuous improvement
• Collaborate with marketing, product, and finance teams to identify customer acquisition opportunities and define key marketing performance metrics
• Analyze customer behavior, campaign performance, and market trends to provide actionable insights for marketing strategies and channel optimization
• Develop and maintain dashboards to track marketing initiatives, campaign results, and overall customer acquisition performance
• Design and execute A/B tests and multivariate experiments to evaluate marketing campaigns, ad creative, landing pages, and customer journey optimizations
• Monitor and analyze test results across marketing channels, providing clear recommendations based on statistical significance and marketing impact
• Champion a culture of experimentation within marketing, ensuring best practices in testing methodologies and campaign analysis
• Act as the key analytics partner for marketing and growth teams, providing insights to influence campaign strategy and budget allocation decisions
• Present marketing findings and recommendations to stakeholders, including senior leadership, in a clear and compelling manner focused on marketing performance and customer acquisition
• Work with marketing technology teams to ensure the availability and accuracy of marketing data needed for campaign analysis and attribution modeling

Preferred Qualifications

• Familiarity with subscription-based business models, SaaS marketing strategies, or B2B customer acquisition
• Knowledge of customer segmentation techniques, cohort analysis, and CLV modeling for marketing purposes
• Experience with marketing automation platforms and CRM analytics

Benefits

Salary Range: $ 80,000 - $100,000 USD