Outreach is hiring a
Senior Marketing Analyst, Remote - United States

Summary

The job is for a Senior Marketing Analyst within the BI and Analytics team at Outreach. The role involves providing insights to marketing teams, constructing an analytics product roadmap, designing experiments, owning and driving the marketing data strategy, and more. The ideal candidate has 8+ years of experience in an analytics role, 3+ years of experience supporting marketing stakeholders, a bachelor's degree in a related field, advanced SQL skills, and proficiency in various tools.

Requirements

• 8+ years of experience in an analytics role
• 3+ years of experience supporting marketing stakeholders
• Bachelor’s degree in Computer Science, MIS, Business Analytics, Engineering or a related field
• Proven experience analyzing clickstream data from sources such as Google Analytics, Adobe, Segment or other platform
• Strong understanding and experience leading experiment design, A/B testing, and other frameworks for evaluating effectiveness of feature and product changes
• Experience automating data processes, developing dashboards, and building scalable analytics solutions in a SaaS, e-commerce, omni-channel, or retail setting
• Advanced SQL skills and proven ability to read, write, debug, and optimize SQL queries
• Working knowledge of managing data modeling/transformation with tools like DBT
• Experience working with data warehouse platforms such as: Snowflake, AWS, or other relational databases
• Proven experience building self-serve BI solutions and automated reports that enable automated alerting and data quality monitoring
• Ability to tailor analytics products to meet the needs of end customers using tools ranging from spreadsheets (Excel, Google Sheets) to business intelligence tools (Tableau)
• Strong written and verbal communication skills and experience leading change management processes
• Proven experience delivering high quality and insightful data visualizations and translating complex data into actionable insights that measurably yielded uplift in a business KPI
• Proven experience delivering results in ambiguous and resource constrained environments
• Experience with a programming language like Python, R, or equivalent

Responsibilities

• Construct and deliver on a marketing analytics product roadmap that aligns to Marketing leadership priorities, and provide regular updates in sprint planning meetings
• Bring thought leadership to Marketing Analytics at Outreach to improve the way the business consumes, and takes action on, our company data
• Design experiments, develop measurement frameworks, and partner with Marketing leaders to generate results, insights, and actions from product launches and feature changes
• Design and implement data models optimized for querying and reporting on digital marketing performance metrics such as website traffic, conversion rates, click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV)
• Own and drive the marketing data strategy, ensuring alignment with business objectives and driving continuous improvement in data collection, data integration, and data validity
• Confidently present outcomes of Marketing performance, including why we achieved the results we did, to executives and Marketing team leaders, in recurring performance meetings
• Build, improve, and maintain a suite of marketing analytics dashboards
• Partner with the Analytics Engineering team to understand downstream impacts of evolving Marketing data sources, and own change management communication and impact analysis for Marketing stakeholders
• Proactively monitor existing marketing business metrics, propose new metrics, and work across the organization to deliver actionable intelligence
• Collaborate with marketing teams to understand their data needs and create meaningful visualizations and dashboards
• Document technical details of your work using industry standard protocols like Jira, Confluence etc
• Conduct regular quality assurance checks on marketing data to identify any discrepancies, alert the appropriate business stakeholder, and solve the root cause

Benefits

The base salary range for this role is $95,000 - $140,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits