Remote Senior Marketing Research Analyst

Summary

The job is for a Senior Marketing Research Analyst at Distinguished Programs, a leading national insurance program manager. The role involves researching growth opportunities, analyzing marketing assets, developing attribution models, conducting market surveys, and presenting findings to business stakeholders.

Requirements

• 3+ years of experience as a Marketing Research Analyst
• 3+ years of experience in commercial P&C insurance or financial services
• Undergraduate degree, marketing preferred
• Skilled in Excel, comfortable working with data and systems (HubSpot, Salesforce, Power BI, Looker Studio)
• Knowledgeable with search engines and web analytics
• Willingness and ability to learn new concepts
• Familiarity with attribution modeling concepts and models
• Confident in basic math and statistics
• Ability to explain and communicate complex ideas and information in an understandable and easy to follow manner
• Exceptional analytical and strategic thinking abilities
• Great capacity to understand and relay complex data across industries
• Superb ability to multitask while paying attention to detail
• Excellent written and verbal communication skills

Responsibilities

• Research a variety of growth opportunities as to their viability, potential return, competitive position, market size
• Analyze how different marketing assets and methods are performing and how to improve them, as well as their allocation within various channels
• Develop and implement attribution models to measure effectiveness of marketing and growth initiatives
• Participate in projects to understand the feasibility of creating marketing automation, linking data from multiple systems to drive growth (HubSpot, Salesforce, broker portal, IMS policy admin system and more)
• Investigate into cross-sell data to come up with hypothesis, supporting data and market tests
• Create reports, presentations, and action items based on collected data
• Analyze data from numerous sources to identify market trends and broker/consumer insights
• Conduct in-depth market research on a variety of growth initiatives
• Review and interpret large data or information sets and organize them into understandable presentations, spreadsheets, charts, or relevant facts
• Stay up to date on market trends, consumer and product research, and industry best practices
• Analyze the performance of broker and customer acquisition and retention programs, across multiple channels, including but not limited to digital (search, social, email, display/video advertising), online and offline partnerships, and sales
• Develop data-driven insights to assist innovation and strategic decision making
• Present findings and insights to business stakeholders

Benefits

• $80,000 - $110,000 base salary plus bonus. Salary commensurate with knowledge, skills, experience, and geographic location
• Summer Fridays (Leave at 2:00PM all Fridays from Memorial Day to Labor Day)
• Great healthcare coverage including Medical, Vision, and Dental
• 401k with 4% company match. Immediately 100% vested
• Life, disability and supplemental insurance
• Growth and development opportunities
• Wellness Benefits including an Employee Assistance Program, Telemedicine, and Peloton App Digital Membership for 1 year (or if you have Peloton equipment, receive a 4-month waiver)
• Work/Life Balance with generous time off policy including PTO and paid holidays, Summer Hours, Dependent Daycare flexible spending account, paid parental leave, a commuter account, and a sabbatical every 7 years