Rocket Money is hiring a
Senior Growth Marketing Analyst in United States

Summary

The job is for a Senior Growth Marketing Analyst at Rocket Money. The role involves collaborating with the Data team to guide analytics approach, measure marketing performance, deepen their modern martech stack, and build tooling and frameworks to optimize key company KPIs. The candidate should have 5+ years of experience in technical marketing data roles, be familiar with modern marketing tech, understand marketing measurement and experimentation limitations, and have a strong SQL background.

Requirements

• 5+ years of experience in technical marketing data roles
• Understand what is possible, and what the limitations are, of marketing measurement and experimentation in the online + offline spaces
• You are able to drive ambiguous projects forward independently
• Get excited by the idea of mentoring as well as helping people deepen their technical understanding of how the data side of marketing works
• Conceptually familiar with how LTV could be measured. You know how to think about marketing through an LTV / CAC or ROAS lens
• Have a strong SQL background. You are comfortable spinning up a quick analysis or proof of concept data model

Responsibilities

• Be an expert on our marketing data
• Drive experimental design and analysis around new marketing signals, incrementally testing, and evaluating vendors
• Help architect, plan, and implement how our team should approach analyzing marketing performance for new products
• Collaborate with your data teammates in Analytics Engineering and Data Science and work with them to enhance our LTV + media mix models and further incorporate them into our decision making tooling
• Have a finger on the pulse of the changes that are happening in the marketing industry and what is state of the art. You’ll work with your Data and Growth teammates to continuously iterate and improve upon our approach to marketing data
• Partner closely with our Growth (marketing) team to translate our business needs into data problems and help prioritize the work that we should undertake
• Help build and improve upon our analytics reporting, we use Looker
• Be an active participant in our code review process

Preferred Qualifications

• Experience with our stack (GCP, Segment, Singular, Looker, dbt)
• Have prior experience as a media buyer or with an ad agency

Benefits

• Health, Dental & Vision Plans
• Competitive Pay
• Matching 401k
• Unlimited PTO
• Lunch daily
• Snacks & Coffee
• Commuter benefits