Senior Marketing Analytics Manager

Summary

Join Plusgrade as a Senior Marketing Analytics Manager and build and lead the analytics function within our rapidly growing Hospitality business unit. You will be responsible for developing a scalable analytics infrastructure, uncovering revenue-driving insights, and championing a culture of experimentation. This hands-on role requires a self-starter who can work cross-functionally to identify opportunities and define success metrics. You will collaborate with marketing, product, and data teams to drive data-driven decision-making and growth. The ideal candidate possesses 6+ years of experience in building analytics teams and has a proven track record of generating incremental value through data-driven decisions. This role offers a comprehensive benefits package, including RRSP/401(k) matching, comprehensive health plans, flexible paid time off, and more.

Requirements

• 6+ years of experience in building strong, effective analytics teams with a proven track record of generating incremental value by making data driven decisions
• Proficiency in data visualization and analytics tools such as Tableau, Looker, or Power BI
• Thorough experience leveraging product analytics tools (such as Google Analytics & FullStory) for analyzing user journeys, identifying friction points, and opportunity areas
• Advanced abilities in SQL, along with requisite knowledge in other relevant languages (eg. Python and R), as well as an ability to use statistical modeling techniques for robust analysis and other analytical tools (Dataiku, Alteryx) to manipulate and analyze large and varied data sources
• Understanding of UX and product design principles and how they impact success metrics and overall business performance
• Proven ability to influence cross-functional teams and drive data-backed decision-making
• Excellent communication and storytelling skills, with the ability to present complex findings in a clear and actionable manner
• Ability to perform in a fast paced, deadline driven environment where priorities are often changing and need to be rebalanced
• A strong business acumen with solid experience translating key business questions into well-structured analysis and presentations shared back to the business
• Bachelor's or Master’s degree in Data Science, Marketing, Statistics, Business Analytics, or a related field

Responsibilities

• Build and lead the analytics function within the Hospitality business unit, developing the strategy, processes, tools, and best practices for measuring and optimizing marketing and revenue performance
• Establish a scalable analytics infrastructure, ensuring data is accurate, accessible, and actionable for performance tracking, optimization, and decision-making
• Partner with marketing, product, and data engineering teams to identify and prioritize high-impact opportunities for growth, optimization, and experimentation
• Define and socialize key performance indicators (KPIs) and success metrics across marketing channels, ensuring alignment with business objectives and driving adoption across teams
• Develop and implement test-and-learn strategies to continuously improve marketing performance, customer engagement, and revenue generation
• Act as the primary analytics storyteller, transforming complex data into clear, compelling insights that influence strategy, investment, and execution
• Work closely with analysts and data scientists to leverage predictive modeling, segmentation, and advanced analytics to uncover new opportunities
• Champion automation and scalability, ensuring analytics processes and reporting frameworks evolve with the business
• Shape strategic decision-making by embedding analytics into key business processes, including target-setting, OKRs, and performance measurement

Preferred Qualifications

Experience working in eCommerce, retail, Loyalty or digital marketing industries is preferred

Benefits

• RRSP/401(k) Matching
• Comprehensive Health Plans
• Flexible Paid Time Off
• Travel Experience Credit
• Annual Wellness Credit
• Team Events and Monthly Lunches
• Home Office/Commuter Credit
• Work From Anywhere Program
• Parental Leave Top Up
• Adventure Pass