Senior Manager of Marketing Analytics

Summary

Join Tripadvisor as a passionate marketing analytics expert to guide financial and performance analysis for the marketing team. You will provide actionable insights by analyzing marketing performance data, working closely with channel leaders to optimize traffic, revenue, and spend. This role involves collaborating with various stakeholders globally and requires strong analytical and communication skills. You will build diagnostic tools, use large datasets, and leverage advanced analytics to identify trends and opportunities. Tripadvisor offers a dynamic and energetic team environment with opportunities for significant contributions to the company's growth.

Requirements

• Possess strong data storytelling experience
• Have a minimum of 8 years of experience in digital marketing analytics or financial analytics with a clear understanding of core channels like SEO, SEM, Paid Social, CRM, etc
• Possess strong oral and written communication skills
• Have experience working as an analytics thought leader in a data driven company and aligning with the executive leadership to establish marketing roadmap and drive change
• Have deep expertise with SQL and Tableau (or similar business intelligence tools)
• Have a bachelor’s degree in Economics, Information Systems, Marketing analytics, Mathematics, Business or other related fields

Responsibilities

• Diagnose, assess, and synthesize holistic marketing performance on a regular cadence — offering channel, category, geo, and competitive insights for the marketing team to action on
• Represent holistic marketing performance on a regular basis to the marketing leadership team, and key GM business partners
• Liaise with critical stakeholders across finance, analytics, product, GM, and marketing to surface insights, tackle new risks/opportunities, and/or coordinate new storylines that help diagnose performance or illustrate opportunities
• Dig deep within key business, customer, and channel metrics to identify trends, insights, and opportunities to surface with leaders across marketing
• Build structured and automated diagnostic tools and templates to increase efficiency in identifying and surfacing performance trends
• Use large scale data from Tableau, clickstream, Google, email and other similar large datasets
• Use advanced analytics and data science to identify trends, assess marketing test results and develop recommendations
• Work with data engineering and analytics teams to ensure that reliable and timely data is available for analyses and reporting

Preferred Qualifications

• Have experience with Snowflake, Python, R, etc
• Have knowledge of marketing analytics tools and methodologies such as attribution, mix media models, inference models, funnel analysis and exposure to web/app clickstream, SEO, SEM, CRM data etc

Benefits

• Salary range of $180,000 to $195,000
• Remote work (#LI-REMOTE #REMOTE)