Senior Marketing Data Analyst

Summary

Join Consensys' Marketing Analytics & Measurement team as a Marketing Analyst. You will improve marketing decision-making with data-driven insights and recommendations. Partner with various teams to measure marketing performance while upholding web3 values and privacy. Your work will inform go-to-market strategies and attract new users to web3. You will craft measurement plans, contribute to data modeling, prepare reports for senior leadership, identify opportunities to improve ROI, and work across the marketing stack. You will also design and implement process and tooling improvements using LLMs and agentic frameworks. This role requires strong analytical skills, experience with marketing analytics tools, and a passion for web3.

Requirements

• Be intrinsically motivated, intellectually curious, and aligned with the Consensys mission and values
• Be highly proficient in SQL
• Be conversant in attribution, customer segmentation, marketing mix modeling and other core concepts from marketing analytics and site analytics
• Be a compelling storyteller and effective communicator, both written and verbal
• Be adept at using data visualizations to convey a density of information with a paucity of means
• Have proven success working on cross-functional teams and managing concurrent projects with multiple stakeholders
• Be comfortable navigating both complexity and ambiguity, working autonomously to maximize your impact
• Have a clear, demonstrated interest in blockchain and web3
• Have a Bachelor’s degree in a quantitative discipline such as Statistics or Economics or equivalent on-the-job experience

Responsibilities

• Partner with stakeholders from across the Marketing org to craft measurement plans for their initiatives and build reliable, user-friendly self-serve reporting to measure success of and learnings from those initiatives
• Contribute directly to data modeling in dbt and partner closely with our Marketing Analytics Engineer to establish trusted sources of truth in BigQuery, Cube and Looker Studio for all our key operating metrics and marketing performance indicators
• Prepare both recurring and ad hoc reports and presentations for senior leadership, including the Chief Marketing Officer, and leverage your data visualization and storytelling skills to influence decision making
• Proactively identify opportunities to improve the return on marketing investments, providing actionable recommendations to key decision makers and following up to measure the impact of your recommendations
• Work across our Marketing stack - including but not limited Google Analytics, Brandwatch, Segment, Mixpanel, Looker Studio, Cube and HubSpot - to make sure your stakeholders have access to the information and feedback they need to optimize owned, earned, and paid media campaigns
• Design and implement process and tooling improvement, taking advantage of the latest in LLMs and agentic frameworks, to improve collaboration in a virtual environment and increase team productivity

Preferred Qualifications

• Have prior experience working in dbt
• Have experience with another quantitative programming language such as Python

Benefits

• Work experience at Consensys is a tremendous reference for your future career. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies
• Be at the forefront of a revolution in blockchain technology
• Work in a dynamic startup environment with deep roots in the blockchain industry
• Face deep technical challenges in a rapidly evolving field
• Benefit from continuous learning and improvement opportunities