Senior Marketing Data Analyst

Summary

Join Restaurant365 as a Senior Marketing Data Analyst and become the go-to expert for transforming data into actionable insights. You will collaborate with various teams to optimize performance and fuel pipeline growth. This role involves developing marketing dashboards, analyzing campaign effectiveness, and enhancing attribution models. You will ensure data integrity and support A/B testing. The ideal candidate possesses extensive experience in marketing analytics, strong proficiency in various tools, and excellent data analysis skills. Restaurant365 offers a competitive salary and comprehensive benefits.

Requirements

• 5-7 years of work experience in analytical/quantitative roles
• 5+ years of experience in Marketing Analytics, Business Operations, or Revenue Operations in a B2B SaaS environment
• Expertise (and willingness to obtain certification) in Domo BI (or similar tools like Tableau, Looker, or Power BI), with experience in data visualization and ETL workflows
• Strong proficiency in Salesforce reporting, campaign tracking, and attribution modeling
• Hands-on experience with Marketo, HubSpot, or Pardot, with knowledge of lead management processes
• Advanced skills in SQL, Excel, and Google Sheets for marketing data analysis
• Experience working with UTM parameters, Google Analytics, and paid media analytics
• Strong understanding of multi-touch attribution (MTA), lead lifecycle reporting, and ABM analytics
• Ability to translate complex data into actionable marketing recommendations
• Experience collaborating with Sales, Marketing, and RevOps teams to align reporting and improve data accuracy

Responsibilities

• Develop and maintain marketing performance dashboards in Domo BI and Salesforce, ensuring real-time insights into pipeline impact, lead velocity, and conversion rates
• Track and analyze multi-touch attribution (MTA) using Salesforce and Marketo Measure (formerly Bizible) to assess marketing’s contribution to revenue
• Conduct deep-dive analysis on campaign effectiveness, pipeline trends, and ROI to optimize marketing spend and improve lead-to-customer conversion
• Automate data ingestion and transformation workflows in Domo, ensuring accurate and scalable reporting
• Own lead funnel analytics, tracking progression from MQL to SQL, and aligning reporting with Sales and Marketing stakeholders
• Enhance and maintain attribution models (first touch, last touch, multi-touch) to measure campaign influence on closed-won deals
• Work with Marketing Operations to ensure accurate lead source tracking and attribution in Salesforce
• Collaborate with RevOps and Marketing Ops to maintain clean, structured, and enriched data within Salesforce and Marketo
• Identify gaps in lead scoring and segmentation strategies to improve audience targeting and personalization
• Ensure data governance best practices are followed for campaign tracking, UTM structure, and reporting consistency
• Support A/B testing for ad campaigns, landing pages, and email marketing efforts, measuring statistical significance and impact
• Analyze paid media, ABM, and event performance to optimize budget allocation based on CAC and LTV
• Provide insights into account-based marketing (ABM) performance and intent data trends for Enterprise and Field Sales teams

Preferred Qualifications

• Experience with Snowflake, BigQuery, or other cloud data warehouses
• Familiarity with LeanData, Drift, or 6sense for lead routing and intent data insights
• Python or R for marketing analytics (nice to have but not required)
• Strong business acumen with a deep understanding of B2B marketing and demand generation strategies

Benefits

• Salary range of $115,000-$120,000 per year
• Comprehensive medical benefits, 100% paid for employee
• 401k + matching
• Equity Option Grant
• Unlimited PTO + Company holidays
• Wellness initiatives