Remote Senior Marketing Manager

Summary

The job is for a senior marketer in a company that builds tools for frontend teams. The role involves developing marketing strategies, owning inbound marketing, building a lead generation model, and creating content. The location is North America (EST preferred).

Requirements

• 5+ years of demand gen marketing experience with a metrics-driven outcomes
• Experience marketing to developers (1+ years devtools. Open source experience a bonus.)
• Eager to innovate and test growth strategies tailored to Chromatic's positioning
• Proactive and unafraid to take action by getting involved in the hands-on execution of tasks
• Ability to instrument and debug a user acquisition funnel across marketing sites, web apps, and other web properties
• Mastery of demand gen tools and familiarity with developer-centric platforms (e.g., GitHub)
• Can balance ideal solutions with practicalities of scope and speed
• Excellent communication skills and enthusiasm for writing things down
• Experience with Hubspot Marketing Hub and Sales Hub

Responsibilities

• Develop marketing strategies to drive expansion for existing customers
• Own inbound marketing and conversion optimization for new customers
• Build bottoms up model for lead generation and conversion in support of net new revenue goals
• Own SEO for Chromatic.com (SaaS) and Storybook.js.org (open source)
• Create marketing campaigns and content that generate measurable interest in our product
• Quantify how much pipeline you generate (e.g., opportunities & sales outcomes)
• Be an expert on the customer journey and the conversion rates therein
• Build marketing stack and integrate with CRM

Benefits

• Salary Range: US146K - US162K + equity
• For a list of our other benefits & a peek into life at Chromatic, visit our careers page