Senior Marketing Operations Specialist

Summary

Join Halo, a NYC-based digital agency, as a Part-Time Senior Marketing Operations Specialist and lead the charge in reshaping how clients use their Martech Stack. You will conduct CRM audits, build data governance frameworks, and overhaul automation strategy. This role requires deep expertise in HubSpot Enterprise, CRM optimization, and data compliance (GDPR/CCPA). You will collaborate with cross-functional teams and client stakeholders to improve marketing and sales ecosystems. The position offers 100% remote work and hourly pay in USD. You will work on challenging projects and contribute to a dynamic agency environment.

Requirements

• You have 6+ years working hands-on in HubSpot Enterprise, ideally across both Marketing and Sales Hubs at a strategic level
• You’ve demonstrated experience cleaning up and optimizing mature Martech Ecosystems (properties, custom objects, workflows, permissions, etc.)
• You possess deep understanding of lifecycle stages, lead scoring models, funnel transitions, and reporting logic
• You have operational fluency around GDPR/CCPA compliance and contact governance
• You’re comfortable partnering with Marketing Ops, RevOps, and cross-functional stakeholders to align systems and strategy
• You’re analytical but action-oriented—you can document a data model and build the corresponding workflow in the same hour
• You have excellent English communications

Responsibilities

• Conduct technical audits across the CRM (users, data, objects, properties, permissions), identifying risks, inefficiencies, and opportunities for cleanup and restructuring
• Lead redesign efforts for lifecycle stage tracking (Lead → MQL → SQL → SAO → Closed Won), including workflow orchestration and attribution logic
• Implement and enforce RBAC policies across the Martech Stack for Sales and Marketing to ensure data integrity and role clarity
• Design and implement scalable lead scoring models aligned to business objectives
• Oversee full data hygiene initiatives—de-duplication, legacy record cleanup, GDPR/CCPA alignment, and contact governance policy setup
• Optimize or deprecate outdated workflows and assets; build new ones to support campaign ops, sales handoffs, and lifecycle transitions
• Collaborate with client teams to refine how forms are deployed across their digital properties, ensuring alignment with brand and funnel strategy
• Audit and improve attribution reporting using custom reporting tools, working cross-functionally with analytics teams
• Evaluate use of third-party tools, recommending and implementing integrations where needed
• Provide documentation and training on system improvements, automations, and CRM best practices

Preferred Qualifications

• Background in consulting, agency life, or working across multiple client accounts
• Experience with experimentation and insight platforms like Optimizely, Heap, VWO, or Hotjar—we’re big fans of candidates who bring a testing mindset to automation, and who use behavioral data to improve performance
• Experience with custom-coded actions, or data sync integrations
• Familiarity with emerging AI tools for workflow acceleration and reporting

Benefits

• 100% remote Work
• Hourly pay in USD