Marketing Automation Engineer

Summary

Join Plivo, a leading global CPaaS company, as a Sr. Marketing Ops Analyst. You will build scalable operational processes supporting lead generation and revenue attribution, ensuring marketing and sales teams operate efficiently. A key responsibility is defining the marketing technology stack and optimizing its integration. The ideal candidate is a marketer with strong analytical skills, experience with marketing automation tools, and a desire to improve processes. Plivo offers industry-leading compensation and benefits, including excellent healthcare coverage. You will contribute to impactful projects and experience professional growth within a supportive and inclusive culture.

Requirements

• 2–5 years of experience in growth engineering, marketing automation, or technical growth hacking
• Proficiency in working with automation tools
• Hands-on experience with CRM & marketing automation platforms (HubSpot, Marketo, Outreach, Clay, Apollo.io , Zapier, etc.)
• Strong understanding of web scraping, email sequencing, and AI-based automation
• Familiarity with Google Analytics, Mixpanel, Looker Studio or similar analytics tools
• Knowledge of A/B testing frameworks, conversion rate optimization (CRO), and user retention strategies

Responsibilities

• Automate AI-driven engagement to identify, follow, and interact with high-value accounts on X (Twitter), LinkedIn, and other platforms
• Automate lead generation, qualification, and outreach workflows to improve inbound and outbound efficiency
• Build and maintain email sequencing, drip campaigns, and chatbots to nurture prospects
• Use scraping & data enrichment techniques to identify high-value leads and market segments
• Implement tracking and analytics to measure user behavior, campaign performance, and funnel efficiency
• Work with Google Analytics, Mixpanel, or other BI tools to track engagement, conversion rates, and retention metrics
• Set up A/B testing frameworks for optimizing campaigns, onboarding flows, and product growth initiatives
• Automate data collection and visualization for decision-making
• Enhance self-serve funnels, onboarding flows, and referral programs using automation
• Develop programmatic SEO and content automation strategies to drive organic traffic
• Build growth loops and AI-driven personalization to increase user engagement
• Experiment with generative AI tools for automated content marketing
• Develop internal tools to automate repetitive growth and marketing tasks
• Optimize APIs, workflows, and marketing integrations for better data flow between CRM, automation, and tracking tools

Preferred Qualifications

• Experience working with social media APIs (X, LinkedIn, etc.) to automate engagement is desirable
• Exposure to SEO, programmatic content generation, and AI-driven personalization is a plus

Benefits

• Industry-leading compensation
• Comprehensive healthcare coverage
• Opportunity for professional growth and career development within a supportive environment