Senior Marketing Operations Specialist

Summary

Join Plivo, a leading global CPaaS company, as a Sr. Marketing Ops Analyst. You will build scalable operational processes supporting lead generation and revenue attribution, ensuring marketing and sales teams operate efficiently. A key responsibility is defining the marketing technology stack and optimizing its seamless integration. The ideal candidate possesses strong analytical skills, marketing/sales operational process knowledge, and technical capabilities. You will collaborate with cross-functional teams to improve processes and analyze campaign results. Plivo offers industry-leading compensation and benefits, including excellent healthcare coverage.

Requirements

• 5-7 years of experience B2B marketing ops (ideally in a SaaS and/or enterprise software business environment), with fluency in best practices for B2B marketing technology and processes
• Strong understanding of demand generation, analytics, and marketing attribution
• Strong analytical skills and experience with reporting and data analysis. You love spreadsheets
• Proven deep understanding of sales and marketing solutions - Salesforce, Hubspot/Pardot/Marketo/Eloqua, ABM, email tools, Zapier, Clearbit, etc
• Strong understanding of GDPR, CASL, CAN-SPAM and other data privacy laws
• Experience in lead management including working with sales team to ensure quality leads are being delivered
• HTML coding experience required
• Strong understanding of data enrichment and scoring
• Ability to work autonomously, but also able to collaborate and lead cross-functionally

Responsibilities

• Own our end-to-end lead flow and lead management process, ensuring quality leads are getting tracked properly and passed to sales with the full context and clarity required for successful hand-off and follow-up
• Make sure our systems work in concert to provide reliable data on campaign tracking and lead flow
• Implement best-in-class analytics that provide insight across all channels, campaigns, and activities. Build and maintain reports and dashboards that highlight important marketing performance metrics
• Create and evolve the documentation of our Sales and Marketing processes to ensure that there is one “source of truth” about how leads flow through our system
• Identify areas of inefficiency for process and technology optimisation and propose solutions that will scale as Plivo grows
• Work with leaders in Sales, Marketing, Finance, and Business Analysis to ensure we have an accurate view of marketing performance and business contribution
• Analyse campaign results and suggest ways to optimize engagement, lead quality, conversion rates, and the effectiveness of marketing spend
• Drive cross-functional collaboration with Marketing and Sales leaders to define process opportunities to improve funnel performance
• Build complex nurture programs within Hubspot
• Work closely with our content and product teams to assist in executing our email marketing efforts
• Develop lead and account scoring algorithms to ensure that our highest quality leads are being identified for our sales team
• Grow and improve the quality of Plivo’s database of marketing contacts and accounts
• Handle data management , that includes data segmentation, data hygiene and merge/delete duplicates records

Benefits

Industry-leading compensation and comprehensive healthcare coverage