Sawhorse Productions is hiring a
Senior Media Planner

Summary

The job is for a Senior Media Planner at Sawhorse Interactive, a dynamic creative studio in Los Angeles. The role involves developing and executing paid social media advertising strategies across various platforms, collaborating with the marketing team, and working closely with the creative team.

Requirements

• 4+ years of work experience in the field of Paid Social Media Advertising
• Bachelor’s degree in Marketing, Advertising, or a related field
• A comprehensive understanding of PPC campaign mechanics, including campaign structure, auto-bidding strategies, and new inventory
• Preference for experience with bid management platforms such as Search Ads 360, Display and Video 360, Facebook Business Manager, Twitter Ads, Google Ads, etc
• Demonstrated success in planning and executing paid social media campaigns across various platforms, including Facebook, Instagram, X, TikTok, Twitch, Reddit, Pinterest, and others
• In-depth knowledge of social media platforms, advertising formats, and best practices
• Strong analytical skills with the ability to analyze data and make data-driven decisions
• Experience working with social media influencers
• A team player with a positive attitude
• A desire to work in a fast-paced, rapidly evolving, technology-focused industry
• Excellent written and verbal communication skills
• Experience in client-facing roles

Responsibilities

• Develop and implement comprehensive paid social media advertising strategies aligned with overall marketing objectives
• Create and manage paid social media campaigns on platforms such as Facebook, Instagram, X, TikTok, Twitch, Reddit, Pinterest and others
• Conduct thorough market research to identify target audiences, competitors, and industry trends
• Monitor and optimize campaigns for performance, ensuring they meet KPIs and ROI goals
• Manage advertising budgets effectively, ensuring optimal allocation and performance
• Provide regular budget updates and recommendations for adjustments
• Provide insights and recommendations based on data analysis to improve campaign performance
• Work closely with the creative team to ensure alignment between ad creatives and brand messaging
• Communicate strategy and regular updates on paid media performance with clients

Preferred Qualifications

• Enthusiasm for emerging media, technology, and the metaverse
• Experience in the retail industry or with retail clients

Benefits

• Office located in Los Angeles. You will have the option to work from our office or remotely
• US-based is preferred
• $35 - $50 Per Hour part time (circa 20 - 30 hours per week)
• Initial 6 month contract