Summary

The job is for a media planning and activation role in the entertainment industry at Allied Global Marketing, a leading full-service marketing agency. The position requires 2+ years of digital media strategy, planning, and buying experience, with a preference for experience in the entertainment business. The role involves creating and managing media plans, negotiating with vendors, reviewing campaign performance, and leading client communication. The job is fully remote but requires the ability to work East Coast hours.

Requirements

2+ years of digital media strategy, planning, and buying experience
A solid time as a digital-focused associate/assistant learning the ins and outs of direct buy, paid social, paid search, and/or programmatic campaigns

Responsibilities

Participate in strategy development and align with senior team members
Create media plan, handle updates based on internal and client feedback
Present/Send media plan to client and/or support senior team member presenting plan as needed
Negotiate with media vendors
Oversee and work with associate on campaign set-up and optimizations
Review campaign performance, suggest, make optimizations
Work with associate to review reporting, help identify insights – If identified, help flush out to discover the “why” and “what’s next”
Lead on client communication
Review campaign/platform set up and budget to ensure correct set up
Actualize media plan based on campaign end or monthly Adazzle actuals
Brainstorm strategy across teams in terms of audience building, creative development, etc
Oversee all platform pacing efforts against the media plan
Decide who will lead day-to-day client communications

Preferred Qualifications

Please highlight any experience you have with the entertainment business

Benefits

Medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO
10 company-paid holidays

Allied Global Marketing is hiring a Digital Media Planner