Senior Meta Ads Specialist

Summary

Join Spocket, a revolutionary eCommerce platform empowering online entrepreneurs, as a Sr. Meta Ads Specialist. You will develop and execute effective paid media strategies to drive customer acquisition and revenue growth, optimizing ROI. This role demands expertise in Meta Ads campaigns, including prospecting, retargeting, and retention. You will own campaign setup, lead optimization efforts, and partner with the creative team to improve ad performance. The ideal candidate possesses 5+ years of experience managing high-budget Meta Ads campaigns, a strong analytical mindset, and excellent communication skills. Spocket offers a supportive and fun work environment with various benefits.

Requirements

• 5+ years of hands-on experience managing performance-driven Meta Ads campaigns with significant budget responsibility (ideally $100K+/month)
• Proven track record of scaling Meta Ads accounts profitably across various funnel stages
• Strong understanding of conversion-focused ad structure, bidding strategies, attribution models, and tracking tools (e.g., Meta Events Manager, GA4, Triple Whale, etc.)
• Expertise in creative diagnostics. Able to break down ad fatigue, thumb-stop ratio, hook rates, CTR, and engagement to guide future asset production
• Exceptional analytical skills and proficiency with tools like Excel, Looker Studio, or custom dashboards
• Comfortable in a fast-paced, test-and-learn environment where performance is the north star
• Detail-oriented with a focus on accuracy and precision in campaign setup, monitoring, and reporting
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
• Knowledge of scaling businesses using Reddit

Responsibilities

• Develop, execute, and manage full-funnel Meta Ads campaigns, including prospecting, retargeting, and retention strategies
• Own the end-to-end setup of campaigns: objective selection, audience segmentation, creative mapping, budget allocation, and performance tracking
• Lead daily, weekly, and monthly optimization efforts to improve CPA, ROAS, CTR, CVR, and AOV using a structured and data-driven approach
• Partner with the creative team to analyze and iterate on ad creative performance (headlines, thumbnails, hooks, offers, and motion) with clear testing hypotheses
• Identify and scale high-performing audiences, placements, and creative formats across international markets with a strong focus on North American regions
• Build and maintain granular reports and dashboards to inform internal teams and leadership of channel performance, insights, and next steps
• Stay on top of Meta Ads platform updates, privacy changes (e.g., iOS14+), and industry trends to adapt our strategy proactively

Preferred Qualifications

Experience in running campaigns for North American regions would be a plus

Benefits

• We take care of our teammates. This is a unique opportunity to join a rapidly growing technology startup and taking care of our team on this journey is a priority
• We have curated a mission-driven workplace in which we believe in a positive and supportive team
• We offer all teammates the opportunity to provide insights on strategy and improve processes across the business
• You are eager to learn more about the fast-growing e-commerce industry
• We have an awesome and easily accessible office in Yaletown with snacks and fun people
• We love hanging out. A team that has fun together, stays together!
• We offer benefits so you can focus on building an awesome company!