Senior Paid Ads (PPC) Specialist

Summary

Join Rankings.io as a Sr. Paid Ads Specialist and oversee paid advertising projects, campaigns, and channels to reach customers. You will set goals and timelines, collect data on customer reach, and evaluate the success of advertising methods. This role involves managing ad accounts on multiple platforms, setting up and launching campaigns, optimizing for ROI, and tracking key performance indicators. You will also conduct keyword research, collaborate with other departments, and deliver reports to account managers and leadership. This position offers a competitive salary, remote work, unlimited PTO, a 3% match Simple IRA, and 100% employer-funded health insurance.

Requirements

• In-depth understanding of common marketing and paid advertising best practices
• Effective communication, including writing, speaking, active listening and presenting
• Multitasking and time management skills that allow them to work on several campaigns at once
• Collaboration skills when working on projects with both clients and other departments
• Data analysis and critical thinking skills to review and apply campaign results
• Leadership skills, including motivation, goal-setting and project management
• Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
• Comfortable using campaign tracking and scheduling software, among other creative computer-aided design tools

Responsibilities

• Oversee the design and content of a paid ad campaign to ensure it meets the target audience's needs
• Manage ad accounts on multiple platforms (Google Ads, Bing, Local Service Ads, etc)
• Setup and launch Paid Ad campaigns and provide optimizations to improve ROI
• Track and report on KPIS Paid Ad metrics (CPC, Budget, Conversion Rate, CTR, Quality Score, etc.)
• Conduct keyword selection and audience targeting research
• Collaborate with various departments to determine the goals of paid ad projects and strategize plans to meet those goals
• Deliver reports for Account Managers and Leadership
• Conduct  market research to help shape paid ad campaigns
• Update landing page design and CRO Improvements
• Monitor and manage the paid ad budget to manage expenses and maximize the return on investment
• Manage/oversee campaigns and analyze results to determine what was successful and what to improve for the next campaign
• Manage relationships with third-party vendors and providers to ensure maximum ROI from all paid advertising channels
• Participate in Weekly L10 meetings

Benefits

• Starting from $65,000; pay commensurate with experience
• Work remotely from home
• Unlimited PTO
• 3% match Simple IRA
• 100% health insurance (including fully employer-funded coverage)