Project Growth is hiring a
Paid Media Buyer

Summary

The job description is for a Paid Media Buyer role in a digital marketing agency that requires the employee to strategize, set up, and optimize digital advertising campaigns on Meta and Google platforms. The position is fully-remote and requires work during Pacific Standard Time hours. The ideal candidate has extensive experience managing paid media campaigns, strong technical skills, strategic planning abilities, robust analytical capabilities, excellent communication skills, adaptability, and creativity.

Requirements

• Proven Paid Media Experience: Extensive experience managing paid media campaigns on platforms like Meta and Google Ads
• Technical Proficiency: Strong skills in pixel integration, lead tracking, and the use of analytics tools to measure ad performance and user engagement
• Strategic Planning: Demonstrated ability to develop strategic advertising plans that effectively target key audiences and meet client objectives
• Analytical Skills: Robust analytical capabilities, with a knack for translating complex data into actionable strategies
• Communication and Reporting: Excellent communication skills, capable of creating detailed reports and presenting findings to stakeholders
• Adaptability and Creativity: Ability to pivot strategies based on performance data and market trends, continuously seeking ways to enhance campaign performance

Responsibilities

• Strategic Campaign Management: Develop and implement comprehensive digital advertising strategies that align with client goals
• Pixel Integration and Management: Set up and manage tracking pixels to accurately monitor conversions and user behavior, which is essential for retargeting and understanding campaign effectiveness
• Platform Proficiency: Utilize experience with Meta and Google advertising platforms to create and manage campaigns, ensuring optimal visibility and engagement
• Audience Segmentation: Conduct detailed research to segment audiences and create targeted avatars and lookalike audiences for more effective advertising
• Ad Setup and Optimization: Manage the setup and ongoing adjustment of ad campaigns, including uploading ad content and managing campaign budgets
• Conversion Optimization: Optimize ads for conversions by implementing effective strategies and conducting continuous A/B testing to determine the most effective approaches
• Analytics and Reporting: Monitor, analyze, and report on campaign performance, including lead tracking and attribution, to measure success and make data-driven decisions for future campaigns