Senior Paid Media Specialist

Summary

Join Keypath Education Australia as a Senior Paid Media Specialist and make a significant impact in the education sector. Oversee junior team members, assist in establishing paid media strategies, and serve as a subject matter expert for cross-functional projects. Proactively identify and leverage paid media opportunities, meet student enrollment KPIs, and manage paid search, social, and retargeting campaigns. Regularly analyze campaign performance, test new strategies, forecast lead volume and media spend, and collaborate with creative and web design teams. This role requires strong experience in managing high-performance PPC campaigns and expertise in Google Ads, Facebook, and LinkedIn advertising.

Requirements

• Tertiary qualification in Media, Marketing, Business, IT or a related field of study (preferable)
• Hands-on experience managing high performance PPC campaigns in a commercial environment
• Strong numerical reasoning and analytical capability
• Confident engaging with stakeholders and ability to clearly communicate technical issues
• Experience in forecasting spend and lead targets across multiple channels
• Excellent organisational and time management skills with strong attention to detail
• Strong experience advertising with Google Ads, Facebook and LinkedIn
• Google Ads & Analytics certification
• Advanced knowledge of Excel
• Working knowledge of Google Analytics and Google Tag Manager

Responsibilities

• Overseeing junior team members and their respective portfolios
• Assist the Paid Media Manager in establishing strategy and documenting processes to ensure the effective delivery of the paid media function
• Being the subject matter expert for cross-functional and non-partner specific marketing projects (i.e., third party vendors) and facilitating the relationship with external agencies (i.e., Google /Facebook)
• Proactively identify and leverage opportunities in paid media based on the ever-changing industry trends to provide innovative solutions for partners and colleagues
• Meet and exceed student enrolment KPI’s for managed Australian university partners
• Create, manage, measure and optimise paid search (Google), paid social (Facebook / LinkedIn) and retargeting campaigns for Australian university partners
• Regularly analyse, monitor and report on campaign performance from click through to enrolment
• Test new strategies and tactics to improve campaign effectiveness and to scale positive results across the business
• Forecast estimated lead volume and media spend to inform budgeting decisions
• Work with Creative/Content stakeholders to develop engaging and effective creative
• Work with Web Designer to build landing pages and implement conversion rate optimisation (i.e. A/B, split testing etc.) testing strategy

Preferred Qualifications

• Experience in putting together a presentation and presenting
• Experience in new and emerging channels such as TikTok

Benefits

• Opportunity to work in office, hybrid or remotely
• All the necessary equipment for success
• Internet Allowance for remote work
• Paid Mental Health days for your well-being
• Access to LinkedIn Learning
• Learning Labs designed to promote L&D
• Toolkits for Digital Health and Mental Health support
• Employee led programs such as Culture Club, Team Green, Sustainability and more
• Company events and activities run in office and remotely