Manager, Paid Media

Summary

Join DEPT® as a Manager of Paid Media and be responsible for paid search/social performance, client management, and resource delegation. You will serve as the primary client contact, leading calls and answering emails. Responsibilities include designing and executing paid media strategies, collaborating with vendors and senior team members, and managing projects. A minimum of four years of paid search and social media experience is required, along with strong analytical, reporting, and communication skills. Google Ads and Meta Ads experience are a must. DEPT® offers a collaborative work environment and a comprehensive benefits package, including healthcare, dental, vision, 401k, PTO, paid holidays, and parental leave. The role is either remote or hybrid, depending on location, with salary ranges varying by location.

Requirements

• A minimum of 4 year paid search & social experience (Google Ads & Meta ads a must) and be comfortable with topics such as budgeting, bidding, and testing methodology
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
• Strong analytical and reporting skills and be proficient in Excel
• Strong written and verbal communication skills

Responsibilities

• Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Search, Microsoft Search, Meta (Facebook & Instagram), YouTube, Google Display Network, TikTok, Snapchat, Pinterest, LinkedIn, UAC
• Driving account strategy geared towards achieving or exceeding client efficiency and growth goals
• Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets
• Quantifying and prioritizing initiatives that will have the greatest impact on account performance
• Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs
• Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets
• Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates
• Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy
• Ensuring all account management efforts go through a QA process and are executed/delivered error-free
• Owning the relationship between DEPT and dedicated platform reps (i.e. Google, Meta, LinkedIn, etc.). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc

Preferred Qualifications

• Google Ads certification
• Meta Blueprint certification
• You are an energetic and creative marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the marketing space
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave