Airalo is hiring a
Senior Paid Search Specialist, Remote - France, Canada

Summary

The job is for a Full-time Senior Paid Search Specialist at Airalo, a remote-first company that values diversity, inclusion, and equity. The role involves steering search strategy, centralizing processes, and owning growth tools, data, and reporting infrastructure supporting mobile and web search acquisition strategies across diverse regions on paid search channels.

Requirements

• 7+ years of experience managing mobile app acquisition campaigns at scale in performance-driven, competitive verticals, with deep MarTech/MarOps experience
• Deep hands-on expertise in Search channels (Google Search, Display, Video, Discovery, Performance Max, etc.)
• Strong analytical skills and MarTech expertise across various analytics and MMP tools (e.g., Google Analytics, Google Tag Manager, Looker, AppsFlyer, Adjust, etc.)
• Experience in the digital advertising and mobile space, managing $MM annual ad budgets and maximizing ROI across channel mixes
• Fluency in English with impeccable verbal and written communication skills
• Superior internal and external communication and cross-functional stakeholder management skills
• Good time management with an eye for perfection and a strong operational background

Responsibilities

• Developing and executing mobile app and web acquisition campaigns across various search marketing channels
• Continuously supporting regions in testing and experimenting on acquisition campaigns to drive cost-effective user growth, meeting KPIs such as CAC, ROAS, CPS, CPP, LTV, AOV, and payback periods
• Owning the data and reporting infrastructure, analyzing user acquisition and engagement data to inform strategy, and being the go-to resource for data-related queries
• Collaborating cross-functionally with product, engineering, and brand teams to identify levers for improvement and opportunities to enhance ROI
• Conducting market and competitor research to identify innovation opportunities supporting growth targets
• Staying up-to-date with industry trends, especially in travel, and best practices in mobile app acquisition

Preferred Qualifications

• Prior experience in the tech, travel, or telecommunications industry
• Ad platform and analytical platform certifications
• Working knowledge of other search platforms like Bing, Naver, etc. is a plus

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination & other benefits