Summary

We are seeking an experienced Senior SEO Specialist to join our remote team. The role requires deep understanding of search engine algorithms, keyword research, on-page optimization, technical SEO, and link building. This position offers paid time off, work from home, training & development, performance bonus, supportive & positive environment, and a collaborative environment with shared responsibilities.

Requirements

Familiarity with popular Content Management Systems (CMS) like WordPress, Drupal, Shopify, Magento, and basic understanding of HTML, CSS, and JavaScript to work effectively with developers
Ability to communicate SEO recommendations clearly to developers, including those related to website speed, structured data, and UX improvements

Responsibilities

Develop and implement effective SEO strategies to enhance online visibility and drive organic traffic
Stay abreast of industry trends, search engine algorithms, and emerging technologies
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyse competitor advertising links
Develop and implement link building strategy
In-depth knowledge of conducting competitor analysis and utilizing findings to inform and enhance SEO strategy
Conduct thorough keyword research to identify opportunities for website optimization
Analyse and optimize content for maximum search engine visibility
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Deep understanding of on-page, off-page, and technical SEO principles
Implement on-page SEO best practices to improve website performance
Expertise in handling advanced SEO techniques such as schema markup, page speed optimization, and mobile-first indexing
Execute off-page optimization strategies, including link-building initiatives
Deep understanding of technical SEO principles. Expertise in handling advanced SEO techniques such as schema markup, page speed optimization, and mobile-first indexing
Ability to conduct comprehensive technical audits using tools like Screaming Frog, SEMrush, or Ahrefs, identifying issues related to crawl errors, indexing problems, and rendering issues, and recommending solutions
Proficiency in analyzing website structures, implementing SEO-friendly site architectures, and optimizing internal linking strategies
Collaborate with the development team to implement technical SEO enhancements
Ability to collaborate closely with content writer/vendors to develop SEO-friendly content strategies, including optimizing content silos, keyword mapping, and content gap analysis
Experience in conducting content audits to identify opportunities for optimization, consolidation, and content removal, focusing on driving higher engagement and conversion rates

Preferred Qualifications

Certifications include Google Analytics (GA4), GTM, Google Ads, HubSpot Inbound Marketing, SEMrush, or Ahrefs certification, demonstrating a commitment to continuous learning and staying current with industry trends

Benefits

Paid Time Off
Work From Home
Training & Development
Performance Bonus
Supportive & Positive Environment
An collaborative environment with shared responsibilities and equal input

GTECH Information Technology is hiring a Senior SEO Specialist