Senior SEO Specialist

Summary

Join our remote team as a Senior SEO Specialist and develop and implement effective SEO strategies to boost our clients' organic search rankings and drive traffic. You will leverage your expertise in search engine algorithms, keyword research, on-page optimization, technical SEO, and link building. Collaborate with our content team to optimize website content and conduct regular audits to identify areas for improvement. This remote position demands strong communication, self-management, and proficiency in remote collaboration tools. You will be responsible for setting, tracking, and reporting on key performance indicators. A Bachelor's degree and 4-5 years of experience are required.

Requirements

• Bachelor's degree in information technology, computer science, or similar
• At least 4-5+ years' experience as a SEO expert or Specialist, or similar senior role
• Proven SEO experience
• Proven SEM experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up to date with the latest trends and best practices in SEO and SEM
• Deep understanding of on-page, off-page, and technical SEO principles
• Expertise in handling advanced SEO techniques such as schema markup, page speed optimization, and mobile-first indexing
• Deep understanding of technical SEO principles
• Familiarity with popular Content Management Systems (CMS) like WordPress, Drupal, Shopify, Magento, and basic understanding of HTML, CSS, and JavaScript to work effectively with developers
• Advanced proficiency in Google Analytics (GA4), Google Search Console, and other analytics tools
• Experience with data visualization and reporting tools like Looker Studio (formerly Google Data Studio), creating insightful and actionable reports for stakeholders

Responsibilities

• Develop and implement effective SEO strategies to enhance online visibility and drive organic traffic
• Stay abreast of industry trends, search engine algorithms, and emerging technologies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Conduct thorough keyword research to identify opportunities for website optimization
• Analyse and optimize content for maximum search engine visibility
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Implement on-page SEO best practices to improve website performance
• Execute off-page optimization strategies, including link-building initiatives
• Ability to conduct comprehensive technical audits using tools like Screaming Frog, SEMrush, or Ahrefs, identifying issues related to crawl errors, indexing problems, and rendering issues, and recommending solutions
• Proficiency in analyzing website structures, implementing SEO-friendly site architectures, and optimizing internal linking strategies
• Collaborate with the development team to implement technical SEO enhancements
• Ability to collaborate closely with content writer/vendors to develop SEO-friendly content strategies, including optimizing content silos, keyword mapping, and content gap analysis
• Experience in conducting content audits to identify opportunities for optimization, consolidation, and content removal, focusing on driving higher engagement and conversion rates
• Ability to communicate SEO recommendations clearly to developers, including those related to website speed, structured data, and UX improvements
• Ability to set, track, and report on performance metrics and KPIs, such as organic traffic growth, keyword rankings, click-through rates, and conversion rates
• Ability to set up and interpret complex tracking, reporting on performance metrics, and drawing actionable insights
• In-depth knowledge of conducting competitor analysis and utilizing findings to inform and enhance SEO strategy
• Proven track record of developing and executing successful link-building strategies, including outreach and relationship-building for high-authority backlinks

Preferred Qualifications

Google Analytics (GA4), GTM, Google Ads, HubSpot Inbound Marketing, SEMrush, or Ahrefs certification

Benefits

• Paid Time Off
• Work From Home
• Training & Development
• Performance Bonus
• Supportive & Positive Environment
• An collaborative environment with shared responsibilities and equal input