Senior Paid Advertising Strategist

Summary

Join a rapidly growing B2B company as a Paid Advertising Strategist, focusing on Paid Search. You will be responsible for the strategic direction, budget oversight, and performance optimization of search advertising campaigns. This role requires a seasoned professional with 8+ years of experience in demand generation and SEM expertise. You will collaborate with cross-functional teams, analyze data to extract strategic insights, and optimize campaigns for exceptional results. The position offers a competitive freelance/contractor rate, a flexible, remote working environment, and the opportunity to transition into a full-time role. The company provides a base salary, bonus, equity, and benefits to all its employees.

Requirements

• Ability to work 40 hours a week
• 8+ years of battle-tested experience in demand generation and deep, demonstrable expertise in paid media management, with a significant and passionate focus on SEM. B2B experience is crucial; bonus points for e-commerce and SaaS backgrounds
• You are a true expert in managing SEM platforms (Google Ads is your playground). You also have a strong understanding of social media advertising platforms like LinkedIn
• Your analytical prowess is exceptional. You don't just see data; you extract profound strategic insights and identify actionable opportunities that others miss
• You're a strategic thinker and a natural problem solver. You can see the big picture, connect the dots, and proactively identify and address challenges
• You have a proven track record of building and implementing full-funnel acquisition campaigns with integrated tactics, understanding how paid search plays a critical role in the entire customer journey
• Collaboration is in your DNA. You're an expert at working effectively with cross-functional teams to achieve shared goals
• You're a self-starter with a strong sense of ownership. You thrive in autonomy, navigate ambiguity with confidence, and are driven to deliver exceptional results

Responsibilities

• Strategize, Architect, and Execute: You'll own the end-to-end strategy and execution of our search advertising campaigns across Google Ads and potentially niche platforms like Shopify Ads. This isn't just about keywords; it's about understanding the entire search ecosystem and how it fuels our funnel
• Deep Dive Keyword Mastery: You'll go beyond basic research, uncovering hidden opportunities and strategically expanding our reach with a nuanced understanding of keyword match types and their impact
• Ruthless Optimization & Efficiency: Weekly negative keyword deep dives are second nature. You'll proactively identify and eliminate wasted spend, ensuring every dollar works its hardest
• Predictive Power & Budget Acumen: You'll provide insightful forecasting and strategic budget recommendations that align with our ambitious growth targets
• Audience Architect: You'll strategically implement and optimize third-party audiences, providing insightful quarterly competitive analysis to inform our approach
• Data-Driven Strategic Insights: You don't just report on performance; you analyze it to uncover key lead generation drivers, identify conversion bottlenecks, and shape our overarching marketing strategy
• Hypothesis-Driven Optimization: You're a scientist at heart, developing and rigorously testing hypotheses to unlock performance breakthroughs and recommend data-backed optimizations
• Conversion Catalyst: You'll partner intimately with web and digital teams to identify website UX friction points, champion A/B testing initiatives, and relentlessly optimize conversion rates from search traffic
• Social Savvy (LinkedIn Focus): You'll strategically support our social media advertising efforts, primarily on LinkedIn, with potential for Facebook, Instagram, and TikTok campaigns. Your focus will be on ensuring these channels integrate effectively with our search strategy
• Targeting Precision & Budget Control: You'll develop and optimize targeting strategies, bid management, and budget allocation across social platforms, always focusing on ROI and alignment with business goals
• Creative Performance Driver: You'll drive creative development, providing strategic input on ad copywriting, asset direction, and a rigorous creative testing framework to maximize impact
• Holistic Testing Roadmap: You'll develop a continuous testing roadmap across all paid channels to elevate overall campaign performance
• Strategic Contributor: You're eager to jump into ad-hoc marketing and demand gen projects, bringing your strategic paid media lens to a broader range of initiatives

Benefits

• Competitive freelance/contractor rate
• Flexible, remote working environment
• Opportunity to work with a dynamic team in a high-growth industry
• Opportunity to transition into a full-time role
• Signifyd provides a base salary, bonus, equity and benefits to all its employees