Senior Performance Analyst

Summary

Join Power Digital as a Senior Performance Analyst and lead key accounts, driving performance marketing strategies for paid social initiatives. Leverage advanced technical expertise in attribution, incrementality, and cross-channel strategy to optimize client results. Mentor and train team members, contribute to new business initiatives, and stay ahead of industry trends. Serve as the primary point of contact for key paid social accounts, navigating roadblocks and facilitating solutions. Oversee the delivery of a high-quality paid social product and organize training sessions. Collaborate with the business development team and identify paid social trends, developing innovative approaches and integrating findings into the team's strategy. Employ AI technologies to enhance business processes and utilize Power Digital's Nova ecosystem.

Requirements

• Legally able to work in U.S. without visa sponsorship
• 3+ years of experience in performance media buying, ideally in a digital or media agency (inclusive of 1.5+ years of experience in performance media buying on Meta)
• 2+ years of E-commerce experience
• Strong Excel and data analysis skills
• Experience with Google Analytics, Shopify, and other technical platforms
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Excellent communication skills required and ability to ask clarifying questions
• Strong enthusiasm, passion, creativity and commitment to paid social and client work
• Entrepreneurial spirit with passion for knowledge and personal growth

Responsibilities

• Serve as a key leader and/or paid social lead on designated accounts
• Spearheads performance marketing efforts across marquee accounts, leading strategy to achieve account goals
• Leading strategic iteration to achieve desired results, effectively navigating roadblocks, and capitalizing on key opportunities to drive performance
• Elevate team member skills through mentorship, executive support, and coaching
• Advanced technical knowledge of paid social and marketing strategy (attribution, incrementality, contribution analysis, advanced measurement, MMTs, and LRAs, technical acumen for channels)
• Thorough understanding of cross-channel strategy to ensure paid social delivers business results for clients
• Serve as the primary point of contact and escalation for key paid social accounts
• Ability to navigate roadblocks and facilitate solutions internally and externally as a key leader
• Oversee the delivery of a great paid social product
• Organize training sessions to enhance the team's overall expertise in paid social advertising platforms, tools, and industry best practices
• A catalyst for the development of our team and product via knowledge share and coaching opportunities
• Collaborate with the business development team to participate in new business audits and pitches
• Stay abreast of industry trends, algorithm updates, and emerging technologies in the paid social advertising space
• Lead research initiatives to identify innovative approaches and best practices, integrating findings into the team's strategy
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

Mentorship experience