Paid Media Senior Performance Analyst

Summary

Join Power Digital, a tech-enabled growth firm, as a Senior Performance Analyst and own the execution, performance, and growth of your marketing service within your book of business. You will service complex, enterprise-level accounts, demonstrating mastery of Google and Bing Advertising. Beyond account responsibilities, actively develop the Paid Media team through training, support, auditing, and product enhancement. Support leadership in improving a core department pillar. You will excel under pressure, handling client questions and account issues effectively. This role requires strong Paid Media knowledge, cross-channel strategy understanding, and business acumen. Power Digital offers best-in-class services and a proprietary technology platform, nova.

Requirements

• 4-5 years of digital marketing experience. 3+ years in agency setting
• Minimum 4 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max Standard Shopping YouTube Ads Display Advertising Local campaigns Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company
• $14.5k team-member EBITDA
• Maintain below 10% Client Churn Rate
• 4-6 Accounts
• Owns or supports Associate Director who owns one of Power’s 5 pillars
• Audits and supports on strategy across 8-10 existing accounts within department to ensure gold standard each quarter
• Plays an active role in team-member development within the department

Responsibilities

• Delivering a top tier product of the Paid Media department for partners
• Spearheads performance marketing efforts across marquee accounts, leading strategy to achieve account goals
• Executing on effective performance marketing plans to achieve client business goals and effectively scale accounts
• Advanced technical knowledge of paid media and marketing strategy (attribution, incrementality, contribution analysis, advanced measurement, technical acumen for channels)
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data
• Serve as a key strategic leader within the department and on account teams
• Acting on key coaching moments with team members to improve skillset and deliver a top tier product
• Key point of escalation for strategic guidance and performance management
• Actively participate in training material development process and presentation
• Identify broader department knowledge gaps and collaborate with leadership and development leads to implement trainings, solutions or process improvements
• Maintain frequent and excellent communication on both internal agency teams and externally with assigned clients
• Serve as a role model in motivating the rest of the team to utilize available AI and outsource resources to assist in workflow whenever possible
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

Benefits here