Senior Performance Analyst

Summary

Join Power Digital as a Senior Performance Analyst and lead key accounts, driving performance marketing strategies for paid social initiatives. You will leverage advanced technical expertise in attribution, incrementality, and cross-channel strategy to optimize results. Responsibilities include team development through mentorship, contributing to new business, and staying ahead of industry trends. The role requires 3+ years of experience in performance media buying, including 1.5+ years with Meta, and 2+ years of e-commerce experience. Strong analytical and communication skills are essential. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid), robust benefits, and unlimited time off.

Requirements

• Legally able to work in U.S. without visa sponsorship
• 3+ years of experience in performance media buying, ideally in a digital or media agency (inclusive of 1.5+ years of experience in performance media buying on Meta)
• 2+ years of E-commerce experience
• Strong Excel and data analysis skills
• Experience with Google Analytics, Shopify, and other technical platforms
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Excellent communication skills required and ability to ask clarifying questions
• Strong enthusiasm, passion, creativity and commitment to paid social and client work
• Entrepreneurial spirit with passion for knowledge and personal growth

Responsibilities

• Serve as a key leader and/or paid social lead on designated accounts
• Spearheads performance marketing efforts across marquee accounts, leading strategy to achieve account goals
• Leading strategic iteration to achieve desired results, effectively navigating roadblocks, and capitalizing on key opportunities to drive performance
• Elevate team member skills through mentorship, executive support, and coaching
• Advanced technical knowledge of paid social and marketing strategy (attribution, incrementality, contribution analysis, advanced measurement, MMTs, and LRAs, technical acumen for channels)
• Thorough understanding of cross-channel strategy to ensure paid social delivers business results for clients
• Serve as the primary point of contact and escalation for key paid social accounts
• Ability to navigate roadblocks and facilitate solutions internally and externally as a key leader
• Oversee the delivery of a great paid social product
• Organize training sessions to enhance the team's overall expertise in paid social advertising platforms, tools, and industry best practices
• A catalyst for the development of our team and product via knowledge share and coaching opportunities
• Collaborate with the business development team to participate in new business audits and pitches
• Stay abreast of industry trends, algorithm updates, and emerging technologies in the paid social advertising space
• Lead research initiatives to identify innovative approaches and best practices, integrating findings into the team's strategy
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

Mentorship experience

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives