PPC Specialist

Summary

Join our team as a motivated and experienced PPC specialist responsible for planning and launching advertising campaigns across various platforms. Develop strategies, gather semantics, and launch campaigns on Google Ads, Bing Ads, Meta Ads, and other platforms. Analyze and optimize campaigns to increase ROI, participate in creative development and ad copywriting, and prepare technical assignments for copywriters and designers. Monitor campaigns and their performance daily or weekly, analyze competitors, and create reports on marketing campaign effectiveness using Google Analytics 4. We offer a competitive salary in USD, flexible remote work options or a comfortable office space, paid training and probationary period, and opportunities for financial and professional growth.

Requirements

• 3+ years of experience working with Google Ads (Search, GDN, Performance Max) ad setup
• Basic skills in working with analytical and tracking services: Google Analytics 4, Looker Studio, Keyword Planner, Google Tag Manager
• Knowledge of key marketing metrics: CPA, CPC, CTR, CPM, CPL, etc
• English proficiency at Upper-Intermediate (B2) level or higher (oral and written)
• Confident use of Excel, Google Sheets, PowerPoint and Keynote
• Developed analytical skills and attention to detail
• Desire to constantly improve your skills and learn new things

Responsibilities

• Develop strategies, gather semantics and launch campaigns in Google Ads, Bing Ads, Meta Ads and on other platforms
• Analyze and optimize advertising campaigns, increase ROI
• Participate in the development of creatives and writing advertising texts
• Prepare technical assignments for copywriters and designers
• Monitor campaigns and their indicators daily or weekly
• Analyze company competitors
• Create reports on the effectiveness of marketing campaigns, including using Google Analytics 4

Preferred Qualifications

• Experience setting up ads in LinkedIn Ads, Facebook Ads, Quora Ads and Bing Ads
• Knowledge of web and marketing analytics tools (SE Ranking, Ahrefs, SEMRush, etc.)
• Experience working with Hubspot
• Completed courses, trainings or seminars on targeted advertising and digital marketing

Benefits

• Convenient, fixed schedule during business hours
• Competitive pay in USD
• Ability to work fully remotely, or in our spacious and well-equipped art office (https://officesnapshots.com/2021/04/28/supportyourapp-offices-kyiv)
• Financial and professional growth
• Paid training and probationary period
• Creative team of professionals and lack of bureaucracy
• Corporate library