PPC Specialist

Summary

Join Blacksmith Agency, a Phoenix-based digital agency, as their new PPC Specialist! In this 100% remote role, you will plan, execute, and optimize paid campaigns across Google Ads and other social media platforms. You will build performance-focused campaigns driving measurable results, collaborating with design, SEO, and content teams. The ideal candidate possesses extensive Google Ads experience, strong analytical skills, and excellent communication abilities. Blacksmith offers competitive pay, high project visibility, and the chance to shape PPC processes within an award-winning agency. This position supports both client accounts and internal lead generation.

Requirements

• 10+ years of hands-on experience managing Google Ads (Google AdWords) campaigns
• Proven track record of delivering measurable growth through PPC, with examples supported by first-party data (e.g., CTR, CPL, ROAS, rankings)
• Proficient in Google Ads Editor and Google Keyword Planner
• Strong understanding of campaign structure, optimization, and ROI tracking
• Familiarity with Google Analytics 4 (GA4) and performance reporting tools
• Excellent communication and collaboration skills in a remote team environment

Responsibilities

• Plan, launch, and manage paid search campaigns in Google Ads for multiple clients
• Create strategy for campaign structures aligned with client goals, including search, display, remarketing, and performance max (when appropriate)
• Conduct keyword research, audience targeting, and write/edit ad copy
• Set up conversion tracking and ensure attribution accuracy via GA4, GTM, and/or CRM integrations
• Monitor daily spend and pacing to keep campaigns within budget while hitting CPA/CPL goals
• Identify and manage negative keywords to improve efficiency
• Analyze campaign performance weekly and implement ongoing optimizations (bids, copy tests, landing page suggestions, etc.)
• Prepare monthly performance reports with clear takeaways and next-step recommendations
• Collaborate with SEO, design, and development teams to align paid campaigns with broader digital strategy and landing page performance
• Stay current on Google Ads updates, keyword trends, and performance benchmarks
• Manage additional ad platforms as needed, including Meta Ads, LinkedIn Ads, and Bing

Preferred Qualifications

• Google Ads Certification
• Experience with Meta Ads (Facebook and Instagram), LinkedIn Ads, and Bing Ads
• Understanding of landing page optimization and conversion rate optimization (CRO)
• Experience working in a digital agency environment
• Experience with project management tools such as Jira, ClickUp, or Asana

Benefits

• Competitive pay
• 100% remote work
• High visibility on projects with real impact
• Opportunity to shape PPC process and best practices at an established digital agency
• A no-drama, results-focused team that values autonomy and execution
• Opportunity to work and grow at an award-winning digital agency