Remote Senior Product Manager, Add-ons & Subscriptions

Summary

Join a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better. As a Senior Product Manager for the Subscription Value of Flo, you'll be crucial in optimising our subscription offerings as we begin to explore more complex revenue mechanics and tiers of subscription.

Requirements

• Demonstrated experience in product management working with mobile technology products in the B2C space
• Proven experience developing and implementing subscription or freemium models
• Strong understanding of feature segmentation and the ability to determine feature value for those different user segments
• Demonstrated experience in defining and analysing user willingness to pay for different features and segments
• Experience with preparing A/B testing and other methodologies for experimentation around the optimisation of subscription packages, B2C offerings, and upsell mechanics
• Experience using quantitative and qualitative insights to make data-driven product decisions
• Demonstrated ability to handle ambiguity and work collaboratively with cross-functional teams
• Excellent analytical and strategic thinking skills, with the ability to translate data into actionable insights

Responsibilities

• Assessing and determining which features should be included as freemium, tier 1, or tier 2 premium add-ons
• Preparing, testing, and refining subscription packages and bundles to maximise value and engagement
• Building a strategy for the team aligned with the company's vision
• Managing clear, thoughtful product requirements and feature descriptions to help teams work efficiently and effectively
• Leading the team in establishing initiatives that are set and measured as part of the company OKR process
• Partnering with content product teams to understand the needs of the different segments and cover the needs holistically across all segments
• Defining the willingness to pay for different features across user segments
• Collaborating with onboarding, growth UX, and promotional teams to deliver and enhance the premium offering strategy
• Analysing data and user feedback to improve and adapt the subscription value proposition continuously
• Applying a combination of qualitative and quantitative approaches, customer understanding, and product intuition to inform your decisions and approach
• Being a reliable and proactive member of an established team

Benefits

• A flexible working environment with the opportunity to come into the office and work from home
• Company equity grants through Flo’s Employee Share Option Plan (ESOP)
• Paid holiday and sick leave
• Fully paid female health and sick leave, in addition to holiday and regular sick leave
• Workations - an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions