Head of Integrated Product Marketing

Summary

Join Philo as an experienced Head of Integrated Product Marketing to lead and drive the strategy for integrated product marketing, ensuring our products deliver maximum value to our audience while increasing lifetime value.

Requirements

• 8+ years of experience in product marketing or related roles in the consumer product or media industry
• Proven track record of developing go-to-market strategies across products, particularly in a direct-to-consumer or ecommerce environment
• Highly analytical with a data-driven mindset, and a strong focus on developing customer insights that lead to business results (experience with business intelligence tools and/or SQL a plus)
• Strong leadership skills with experience managing and developing high-performing teams
• Experience collaborating with cross-functional stakeholders including product, data science, marketing, engineering, and business teams
• Exceptional communication, presentation, and storytelling skills with the ability to engage senior leadership and external partners
• Proven ability to balance strategic vision with hands-on execution, ensuring timely delivery of key initiatives and outcomes
• Passionate about technology and committed to delivering world-class experiences for customers

Responsibilities

• Develop a comprehensive marketing strategy that aligns with Philo’s business goals across our free, core subscription, and premium upgrade businesses
• Oversee go-to-market strategy for our programmatic advertising business (B2B)
• Steward efforts to define durable customer segments by leveraging deep customer insights to inform product development and engagement strategies
• Collaborate with product management, engineering, marketing, and data teams to refine product positioning, value propositions, features, and messaging tailored to different customer segments
• Drive cross-functional initiatives with an emphasis on improving overall lifetime value (LTV)
• Ensure successful product launches, orchestrating go-to-market execution for new features and enhancements
• Establish and monitor key metrics for initiatives with core focus on continuous optimization
• Inform potential strategic partnerships and own relevant marketing execution
• Manage a small product marketing team, providing direction on messaging, targeting, and tactics informed by customer data trends

Benefits

• Full health, dental and vision coverage for you and your family
• 401(k) plan with employer contributions (we match 100% of deferrals up to 3% of pay and 50% of the next 2% of pay)
• Flexible working hours
• Up to 20 weeks of fully paid parental leave
• Unlimited paid time off for vacation and sick leave
• $2,000 annual vacation bonus (we pay you to take a two week vacation)
• $5,250 annually for professional development and educational assistance
• $1,250 annual home office + TV stipend during first year of employment ($250 annually thereafter)
• $500/month ($6,000/year) bonus for employees who commit to working at least 3 days per week in our offices, plus generous commuter benefits ($315/month towards transit, rideshare, bike rental, or parking at our HQ office in San Francisco)
• Free Gympass subscription — an all-in-one corporate benefit that gives employees the largest selection of gyms, studios, classes, training and wellness apps
• Dog-friendly office