Growth Marketing Associate
Nutrafol
π΅ $80k-$90k
πRemote - United States
Please let Nutrafol know you found this job on JobsCollider. Thanks! π
Job highlights
Summary
Join Nutrafol as a Growth Marketing Associate and play a key role in managing and optimizing TikTok and Snapchat paid social campaigns. You will be responsible for daily campaign management, ad creative execution, and performance optimization. This data-driven role requires 3+ years of experience in TikTok conversion-optimized campaigns and a proven track record of managing paid channels at scale. You will collaborate with cross-functional teams and leverage your analytical skills to drive new customer acquisition for Nutrafol's subscription services. The position offers a fully remote work environment and a comprehensive benefits package, including a competitive salary, bonus program, and various wellness perks.
Requirements
- Minimum of 3+ years of experience working on TikTok conversion optimized campaigns in an agency or in-house with a brand; wellness/DTC experience is a plus
- Growth mindset - you are on a quest to learn and develop personally & professionally and have a passion for exploring and testing new performance marketing channels while working in a fast-paced environment with deadlines and sales goals
- Proven track record of managing and executing paid channels at scale
- Experience with web analytics tools
- Analytical mindset and creative thinker to strategize and execute testing and implementing learnings
- Comfortable working cross-functionally with brand, creative, and tech
- Great communication skills, you are capable of translating your data-driven insights into actionable recommendations
- Ability to create and present on projects, proposals, and performance
- Ability to pivot and adjust to changes based on ever-changing market and business goals
- Proven ability to hit all critical KPIβs with a brand-centric mindset
- Enjoy the creative process - youβll be working in constant collaboration with marketers, designers, and writers
Responsibilities
- Manage daily budgets and monthly pacing on TikTok and SnapChat
- Execute optimizations, ad launches, campaign management, and all general updates in channel ad platforms (including campaign management via Smartly)
- Identify and execute daily platform performance optimizations grounded in data
- Be an expert in Tiktok and SnapChat campaign types, targeting new tools, ad formats, add-ons and innovation, suggest testing into new opportunities
- Act as the in-house expert for TikTok and SnapChat, staying abreast of trends and bringing together ideas to the greater team to help plan toward new best practices
- Manage pixel optimization, roadmap, and tests in partnership with the technology team
- Manage the execution of a robust A/B testing plan to prove scalable campaigns
- Strong daily observation of all campaigns, pixels, and performance to identify any issues for troubleshooting
- Support brand marketing campaign strategy, feedback, and reporting
- Bring challenges and opportunities to Tiktok and SnapChat representative meetings
- On occasion, provide support for other channels such as Meta, Pinterest etc
Preferred Qualifications
- Familiarity with Smartly ad management tool
- Experience in executing for other channels such as Reddit etc
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
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