Senior Product Manager

Summary

Join Simple Fasting, a leading AI-powered health and wellness platform, as a Senior Product Manager. You will be pivotal in optimizing subscription renewals and cancellations, directly impacting user retention and lifetime value. This role demands expertise in data analysis, A/B testing, and cross-functional collaboration. You will develop and implement strategies to improve the user experience, reduce churn, and maximize subscription revenue. The ideal candidate possesses a strong analytical background, proven success in subscription-based businesses, and a passion for creating exceptional user experiences. Simple Fasting offers a competitive salary, flexible work arrangements, and various other benefits.

Requirements

• 5+ years in product management, growth, or customer lifecycle roles with expertise in subscription-based businesses
• Proven ability to reduce churn and drive subscription renewals through targeted strategies
• Experience in optimizing customer journeys, particularly cancellation flow
• Strong skills in analyzing user behavior and payment data to derive actionable insights
• Data-driven decision-maker with a strong analytical background
• Proficiency in building and working with growth models
• Expertise in A/B testing and implementing successful win-back campaigns
• High level of collaboration and leadership abilities, working effectively with cross-functional teams

Responsibilities

• Own the key metric of subscription renewals and develop strategies to improve it
• Analyze the data to identify levers and implement initiatives that impact on renewals
• Redesign the cancellation process to reduce churn
• Implement offboarding strategies that uses comprehensive tactics for users to stay
• Identify barriers preventing users from accessing the app after purchasing on the web
• Develop and implement strategies to enhance the user journey from web to app, ensuring a seamless experience
• Build growth models to identify opportunities for increasing renewals
• Discover correlations between user attributes and payment data affecting subscription retention
• Work closely with the customer support team to understand customer behavior through support channels
• Collaborate to develop effective solutions and processes that reduce cancellations and improve customer satisfaction
• Partner with CRM teams to configure and test win-back campaigns
• Manage and optimize transactional emails and communications that directly influence renewals
• Stay updated on industry best practices regarding subscription renewals and cancellations
• Implement strategies that balance effective retention tactics with customer satisfaction
• Ensure compliance with all relevant regulations and ethical standards in subscription management

Preferred Qualifications

Familiarity with subscription compliance standards and industry best practices is a plus

Benefits

• Competitive salary package commensurate with experience
• Remote, in-office, and hybrid work opportunities (EU time zone)
• Relocation package - Cyprus
• The equipment you need to do your job
• A premium SIMPLE subscription
• 21 days annual leave, plus bank holidays (those observed where you live)
• Support to learn English, should you need (or want) to
• Flexible hours. We focus on your results, not how long you spend at your desk