Senior Product Manager

Summary

The job is for a Senior Product Manager, Ads at TextNow's Revenue pod. The role involves owning the product development lifecycle for mobile ad products, meeting revenue targets, and delivering high-quality ad experiences. The ideal candidate should have experience in B2C Ad Product Management, specialization within the iOS/Android mobile ad tech ecosystem, and familiarity with Ad metrics.

Requirements

• A B2C Ad Product Manager with 5+ years and proven accomplishments leading the product development lifecycle from concept (briefs, wireframes, PRDs), through development (sprint planning/grooming, roadmapping), through launch (Go-To-Market, A/B testing, rollouts, and general availability)
• Must have specialization within the iOS/Android mobile ad tech ecosystem, ad products (especially native formats), Google Ad Manager (GAM), and integrating ad network SDKs
• Familiarity with Ad metrics (Requests, Fill, Render Rates, Impressions, CPM, CTR, CPA), with bonus points if you have prior Ad Operations (trafficking, yield optimization) experience
• Experience gathering First Party Data, key value targeting, and funnelling internal data to GAM
• Experience managing stakeholder expectations across Product Design, Ad Sales, Ad Operations, Engineering, Data, Marketing, User Research, Legal, and Finance

Responsibilities

• Drive alignment and clarity with key stakeholders on overarching product strategy, business priorities, and roadmap and link them to key customer and business outcomes
• Negotiate and set clear expectations about what you need to meet key objectives and the ROI your work will deliver
• Create requirements documents that clearly define the functionality and capabilities, articulating what and why to your pod and stakeholders
• Participate in standups, sprint planning, and team alignment meetings to ensure your pod has a clear understanding of the scope of work, milestones, and timelines of each feature (or bug) in the development roadmap
• Be accountable for the quality of your product and how it impacts our customers' experience and our app’s performance
• Be the expert in what your customers need - gather and synthesize direct customer feedback, insights, qualitative and quantitative data to inform a user-centric approach that solves customer pain points
• Be accountable for the target metrics and outcomes to measure success of each feature, write experimentation documents, and iterate rapidly as you assess performance and find areas for improvement and optimization
• Drive clarity and alignment across key stakeholders (Product Design, Ad Sales, Ad Operations, Engineering, Data, Marketing, User Research, Legal, and Finance) with clear communication throughout the Product Development Lifecycle

Preferred Qualifications

Prior startup experience is helpful (but not necessary)

Benefits

• Strong work life blend
• Flexible work arrangements (wfh, remote, or access to one of our office spaces)
• Employee Stock Options
• Unlimited vacation
• Competitive pay and benefits
• Parental leave
• Benefits for both physical and mental well being (wellness credit and L&D credit)
• We travel a few times a year for various team events, company wide off-sites, and more