Senior Product Manager

Summary

Join Verona Pharma as a Senior Product Manager, Patient Marketing and contribute to innovative solutions for chronic respiratory diseases. You will develop and execute patient-centric marketing initiatives, collaborating with cross-functional teams. This role involves leading patient-focused marketing activities, overseeing promotional material reviews, and partnering with digital marketing teams. Success requires proven experience in healthcare marketing, agency management, and project management within the pharmaceutical/biotech industry. The position offers remote work flexibility and competitive benefits, including generous PTO and comprehensive health plans. A local presence in the Raleigh/Durham/Chapel Hill area is required for periodic in-person collaboration.

Requirements

• BA/BS in a relevant field
• 6+ years of healthcare marketing experience, with 4+ years in a brand or patient marketing role (pharmaceutical/biotech preferred)
• Proven success in agency/vendor management and project management
• Ability to work effectively with cross-functional teams and manage multiple projects in a fast-paced environment
• Strong understanding of patient engagement strategies and the regulatory environment for pharmaceutical marketing
• Local presence in the Raleigh/Durham/Chapel Hill area for periodic in-person collaboration, training, and important team meetings

Responsibilities

• Support annual marketing plans, including brand strategy, positioning, messaging, and tactics
• Lead patient-focused marketing activities, including materials (e.g., starter kits, direct mail, webcasts) and advocacy partnerships (e.g., COPDF, ALA)
• Oversee promotional material review processes to ensure compliance with legal, regulatory, and medical standards
• Partner with digital marketing and analytics teams to optimize the performance of patient marketing initiatives
• Engage and manage agency partners to deliver creative, on-budget, and on-time marketing assets
• Track and analyze KPIs and ROI for patient marketing initiatives, leveraging insights to refine strategies
• Maintain expertise in the disease state, product landscape, and competitive environment

Preferred Qualifications

MBA

Benefits

• Remote work flexibility for a better work-life balance
• Competitive benefits, including generous PTO and comprehensive health plans