Senior Product Manager (CRM)

Summary

Join JobLeads, a global company empowering job seekers with personalized career coaching, as a Senior Product Manager – CRM & Retention. You will lead the development of a data-driven CRM experience, crafting automated experiences that drive engagement and lifetime value. This role requires a strong understanding of lifecycle marketing, user data, and multi-channel journey orchestration. You will design and launch cross-channel CRM campaigns, develop advanced automation and personalization frameworks, and utilize vector databases and AI to drive contextual targeting and recommendations. This is a high-impact role with opportunities to work on cutting-edge personalization and AI-driven marketing initiatives within a collaborative and remote-friendly work environment.

Requirements

• At least 5 years of experience in retention marketing within a B2C or digital product environment
• Proven success driving user engagement and business outcomes with data-led CRM strategies
• Strong understanding of user data, segmentation, and multi-channel journey orchestration
• Technical mindset with experience in data structures and personalisation logic
• Proficient in analyzing KPIs and working with complex datasets
• Hands-on experience with marketing automation tools and LLM-powered platforms
• Background in personalization at scale using advanced data techniques
• Fluency in English (spoken and written)
• Experience mentoring or leading teams—or a clear drive to grow into a leadership role

Responsibilities

• Own and lead the end-to-end CRM and retention marketing strategy
• Design and launch cross-channel CRM campaigns (email, push, SMS, WhatsApp, onsite) that are timely and relevant
• Collaborate with Product, Marketing, Tech, and Analytics teams to build impactful, personalized user journeys
• Develop advanced automation and personalization frameworks using behavioral, transactional, and contextual data
• Utilize vector databases and AI to drive contextual targeting and recommendation logic
• Define key performance indicators (KPIs), run A/B tests, and iterate based on data insights
• Stay ahead of industry trends and continuously bring innovative CRM practices into the business

Preferred Qualifications

• Familiarity with vector databases or CRM systems integrated with large language models (LLMs)
• Experience building AI-driven workflows in CRM environments

Benefits

• A mission-driven team focused on empowering job seekers around the globe
• Opportunities to work on cutting-edge personalization and AI-driven marketing initiatives
• Collaborative work culture with a balance of autonomy and support
• A high-impact role where your work will directly shape the customer experience
• Flexible working conditions and an international, remote-friendly team