Senior Product Manager, Engagement

Summary

Join Kraken's Growth team as a Product Manager, Engagement & Loyalty, and contribute to the company's mission of accelerating global crypto adoption. You will be responsible for defining and executing the product strategy for engagement and loyalty across Kraken and Pro platforms, driving user retention, session frequency, and lifetime value. This role involves collaborating with various teams, including Engineering, Design, Analytics, Marketing, and Lifecycle, to develop and implement growth loops, A/B testing, targeted engagement campaigns, and personalized messaging strategies. You will also design and refine client segmentation frameworks to optimize user experiences and journeys.

Requirements

• 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech)
• Strong analytical skills with a proven ability to use data to drive decision-making
• Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology
• A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features
• Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
• Deep empathy for users combined with a strong business sense
• Strong communication and stakeholder management skills; you can influence at multiple levels of the organization
• Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
• Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission

Responsibilities

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives
• Own key product metrics such retention rate, session frequency, and LTV
• Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement
• Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design
• Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions
• Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights
• Design and refine client segmentation frameworks to personalize the experience and optimize journeys
• Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives

Benefits

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages