Senior Product Manager - Web

Summary

Join Life360's fast-growing Web team as a Senior Product Manager and lead the development of Life360.com and its web-based features. You will own the web product roadmap, prioritizing improvements and new features to enhance the website's effectiveness. Lead cross-functional teams to build and launch website enhancements, collaborating with various departments to ensure alignment with company goals. Develop web-based features that integrate with mobile apps, focusing on seamless, secure, and user-friendly experiences. Utilize data and analytics to optimize the website, leveraging A/B testing and user feedback for continuous improvement. Champion user needs by conducting user research and ensuring the delivery of valuable, easy-to-use web experiences.

Requirements

• Product Management Experience: 3–5 years of product management experience in consumer tech, with a significant focus on web-based commerce products or digital platforms. You have managed consumer-facing web stores and products through full lifecycles – from strategy and roadmap definition to execution and launch
• Customer-Focused & Data-Driven: Demonstrated ability to synthesize user needs and data insights into actionable product decisions. You prioritize based on impact and evidence, using web analytics, A/B testing, and user research to inform your choices. Experience with tools like Google Analytics, Amplitude, or similar is a plus
• Track Record of Delivering Results: Proven success in driving growth or engagement outcomes through web product improvements. You can point to projects you’ve led that materially improved key metrics (e.g. sign-up conversion, checkout completion, retention) and delivered significant user value
• Web Domain Knowledge: Solid understanding of web technologies and best practices for building modern, user-friendly websites. While you don’t need to be an engineer, you are comfortable discussing things like responsive design, CMS platforms, web analytics, site performance, and can work effectively with engineers on implementation details. Experience with e-commerce or subscription billing flows on the web is a requirement, and experience with platforms such as BigCommerce, Kibo, Magento, or Salesforce is a plus
• Collaboration & Communication: Excellent communication and stakeholder management skills. You’re adept at coordinating across different teams, getting everyone on the same page, and keeping leadership informed. You can clearly articulate product vision and requirements in writing and in person, inspiring others to execute on the strategy
• Agility & Ownership: A self-starter mentality with strong organizational skills. You thrive in a fast-paced, agile environment and can juggle multiple priorities. You take ownership of challenges and drive projects forward with high intensity and high impact, rallying teams to deliver results
• Passion for Our Mission: A genuine enthusiasm for Life360’s mission and products. You care about building products that make families’ lives safer and easier, and that passion shows in your work. You embody Life360’s values – you’re a good person, you communicate directly and respectfully, you put members before metrics, and you do whatever it takes to make an impact (more on our values below!)

Responsibilities

• Own the Web Product Roadmap: Define and drive the product roadmap for Life360.com and web-based features, aligning initiatives with company goals and member needs. You’ll prioritize a backlog of improvements, new features, and optimizations that enhance the website’s effectiveness as a growth and engagement channel
• Lead Cross-Functional Execution: Lead a cross-functional team of engineers, designers, and analysts to plan, build, and launch enhancements to Life360’s website and web ecosystem, from concept and design through to launch and iteration, delivering innovative solutions that elevate the user experience and drive conversion and retention
• Partner Across Teams: Build strong partnerships with stakeholders across the organization – including Marketing, Sales, Engineering, and Customer Success – to ensure web initiatives are coordinated and support cross-functional campaigns and objectives. You’ll collaborate on growth campaigns, product launches, and other programs to maximize the impact of Life360.com in achieving business goals
• Develop Web-Based Features for Our Members: Work closely with mobile product teams to develop and maintain web components that our mobile app users rely on, such as account management pages and subscription billing flows. Ensure these web experiences are seamless, secure, and provide a best-in-class user experience that complements our mobile app
• Data-Driven Optimization: Utilize data and analytics to continually improve the website. You will define success metrics for web features, monitor performance (e.g. traffic, conversion rates, funnel metrics), and identify opportunities for improvement. By leveraging A/B testing and user feedback, you’ll iterate quickly to optimize landing pages, signup flows, and other key touchpoints
• Champion the User: Bring a deep empathy for our users (families) and advocate for their needs in every web initiative. You will conduct or utilize user research and usability testing for web features, and ensure that we are delivering value to our members at every step. Ultimately, you’ll be the voice of the user for our web platform, ensuring that we build delightful, easy-to-use web experiences that keep families safe, connected, and engaged

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products