Remote Senior Director, Product and Marketing Analytics

Summary

The job is for a Senior Director of Marketing Analytics and Product Analytics at Rover, a pet care service company. The role involves managing a team, implementing testing methodologies, driving performance marketing measurement and optimization, and delivering impactful insights. The ideal candidate has 8+ years of analytics experience, 5+ years of management experience, advanced degree in a quantitative field, expertise in data visualization and business intelligence reporting, understanding of A/B and multivariate testing best practices, and strong communication skills.

Requirements

• 8+ years of experience in analytics including support of marketing and product development organization, preferably in a marketplace business
• 5+ years of management experience including managing managers
• Advanced degree in a quantitative field preferred
• You have a deep understanding of A/B and multivariate testing best practices
• You are an expert in data visualization and business intelligence reporting with proficiency in SQL and the ability to write in one or more programming languages
• You have experience developing and evolving marketing attribution models and a foundational understanding of media buying and optimization processes across multiple platforms
• You understand the product-development lifecycle and have experience partnering with teams to drive a collaborative data-driven culture based on data exploration and hypothesis testing anchored in the customer experience
• Strong communication skills and the ability to tell complex stories through simple narratives, while maintaining the depth of understanding to go deep on the details as needed
• You understand the importance of foundational data architecture in driving scalable and successful analytic products and decision-making downstream and have experience leading or partnering with data engineers to build an optimized foundation

Responsibilities

• Effectively lead, manage, and develop a high-performance team of business analysts and analytics managers spanning marketing and product analytics functions
• Continue to evolve the organization’s decision-making & ROI framework based on rigorous testing methodologies combined with both quantitative and qualitative measures of success
• Your team will own defining, tracking, and narrating the performance of core metrics within the product as well as performance and lifecycle marketing
• Partner with product, design, and marketing leaders to help drive growth and solve customer problems by supporting a hypothesis and data-driven culture
• Identify areas of opportunity to provide scalable data solutions to emerging business needs
• Partner with diverse cross-functional teams including engineering and data infrastructure to ensure an efficient flow of actionable information

Benefits

• Competitive compensation
• 401k
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Doggy benefits, including $1000 toward adopting your first dog
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
• Regular team activities performed in person and virtually