Senior Product Marketing Manager

Summary

Join Aiwyn, a rapidly growing software company serving the accounting profession, and contribute to the success of our PracticeOS platform. Partner with product and sales teams to refine product messaging and value proposition. Develop and execute content and campaign strategies, focusing on go-to-market strategy and firm buying needs. Gather customer insights and implement a customer marketing strategy. Provide reporting on platform performance and identify areas for improvement. This role requires strong product marketing experience, familiarity with account-based marketing and vertical SaaS/Platform organizations, and excellent communication and problem-solving skills. Aiwyn offers competitive compensation, remote work flexibility, generous PTO, comprehensive health benefits, stock options, and 401(k) matching.

Requirements

• 5+ years of strong Product Marketing experience
• 3+ years of experience in the areas of Accounting or Marketing in small-to-mid-scale businesses
• Bachelor’s degree in business, marketing, or relevant experience
• Familiarity with account-based marketing
• Familiarity with vertical SaaS/Platform organizations
• Experience working in a fast-paced, startup environment
• Strong attention to detail and excellent problem-solving skills
• Ability to think strategically and execute with a high degree of precision
• Strong cross-functional leadership and communication skills
• The ability to travel occasionally for onsite Company meetings

Responsibilities

• Partner with the Product and Sales Teams, you will own and refine product messaging, value proposition, and positioning of the PracticeOS platform
• Create and manage sales enablement materials and training on our products and services for the sales and GTM teams
• Help develop a deep understanding of our buyer persona by continuously researching and gathering insights, including pain points, channels, and purchasing decisions, and socializing those insights with marketing, sales, and R&D
• In partnership with marketing, strategize and execute content and campaign strategies centered on go-to-market strategy and firm buying needs
• Develop, socialize, and execute documents such as market requirements, marketing, sales enablement, and launch plans
• Implement a customer marketing strategy, gathering customer references, testimonials, and case studies for external and internal use, establishing strategies to drive retention, engaging the Aiwyn customer community, and upselling and cross-selling products across the technology platform
• Work with marketing colleagues, sales, and sales operations to provide reporting on the PracticeOS platform, including revenue, marketing-influenced pipeline, sales velocity, and win/loss ratio, and monitor this ongoing to assess and address gaps in performance

Benefits

• Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year
• Remote, work-from-anywhere culture
• Flexible PTO
• World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support
• Stock options - every Full Time Employee has ownership in Aiwyn's future and success
• 401(k) matching