Senior Product Marketing Manager

Summary

Join CommerceIQ as a Senior Product Marketing Manager – Retail Media Management and own the positioning, messaging, and go-to-market strategy for their Retail Media Management solutions. You will report to the VP of Product Marketing and collaborate with various teams to drive awareness, adoption, and revenue growth. This role involves developing compelling positioning and messaging, leading product launches, conducting market research, creating sales enablement materials, and training teams. The position offers a hybrid work model from Mountain View, CA or remotely in the US. The ideal candidate possesses extensive experience in B2B SaaS product marketing, particularly within advertising technology or retail media. A bachelor's degree is required, and an MBA is preferred.

Requirements

• 5+ years of experience in B2B SaaS product marketing, preferably in advertising technology, retail media, e-commerce, or digital marketing platforms
• Deep understanding of retail media networks, sponsored ads, DSPs, and programmatic advertising
• Proven experience driving product positioning, go-to-market execution, and sales enablement in a fast-paced, high-growth environment
• Excellent storytelling and content creation skills with a data-driven mindset
• Strong collaboration skills with the ability to work cross-functionally across product, sales, and marketing teams
• Bachelors degree is required

Responsibilities

• Develop compelling positioning and messaging that differentiates CommerceIQ’s Retail Media Management solutions
• Articulate the value of AI-driven retail media optimization, budget automation, and advertising analytics to brand advertisers and agency partners
• Create engaging content such as whitepapers, webinars, and customer success stories to drive thought leadership in retail media
• Lead product launches and feature releases, ensuring sales, marketing, and customer success teams are equipped to drive adoption
• Collaborate with demand generation and content teams to create campaigns, webinars, and digital marketing assets that drive leads and customer engagement
• Define key metrics to measure product marketing success and optimize strategies based on performance
• Conduct market research to track trends in retail media, programmatic advertising, and AI-driven ad optimization
• Gather customer insights through interviews, surveys, and engagement with account teams to refine messaging and feature prioritization
• Monitor competitors and emerging technologies to help shape CommerceIQ’s product roadmap and marketing approach
• Create sales enablement materials, including competitive battle cards, pitch decks, and case studies, to help sales teams close more deals
• Train sales and customer success teams on CommerceIQ’s retail media value proposition, ensuring they can effectively communicate our differentiation
• Develop ROI calculators and proof-of-value frameworks to demonstrate the financial impact of our Retail Media Management solutions

Preferred Qualifications

• MBA is preferred
• Experience using Google Ads, Amazon Advertising, Walmart Connect, or other retail media platforms is a plus

Benefits

• Comprehensive medical, vision, and dental coverage
• A 401(k)-retirement plan
• Short & long-term disability insurance
• Life insurance
• Paid parental leave
• Monthly reimbursements for gym, phone, and internet
• 10+ paid company holidays in each calendar year, quarterly Global Recharge Fridays, and unlimited PTO
• The typical base pay range for this role across the US is USD: $118,000 - $162,000/per year + bonus
• Base salary is just one part of your total rewards package at CommerceIQ. You may also be eligible for long-term incentives, in the form of company stock options, as well as potential discretionary bonuses