Senior Product Marketing Manager, Customer Storytelling

Summary

Join HubSpot's Customer Advocacy Team as a Senior Product Marketing Manager, Customer Storytelling! You will own and evolve the customer storytelling strategy, ensuring strategic customer stories are crafted, positioned, packaged, and activated across marketing, sales, and brand efforts. This role requires a product marketer with a bias for action, thriving in ambiguity, and quickly testing and iterating. You will define the role of customer storytelling in HubSpot's broader strategy, influence cross-functional teams, and bring those stories to life, ensuring they are deeply rooted in the customer's voice and experience. The position offers a competitive salary and benefits package, including opportunities for professional development and growth within a dynamic and collaborative team. HubSpot values flexibility and connection, offering both remote and in-office work options.

Requirements

• Have 5+ years of experience, including 3+ in product marketing, with expertise in positioning, messaging, and GTM strategy
• Excel in GTM execution, strategically positioning and packaging content for impact across marketing, sales, and brand channels
• Understand B2B tech sales, marketing, and the role of customer stories in the buyer journey
• Operate strategically while executing—equally comfortable defining a storytelling vision and bringing it to life
• Have a bias for action, navigating ambiguity with confidence and making informed decisions quickly
• Embrace a growth mindset, seeking out learning opportunities and valuing giving/receiving feedback to improve and innovate
• Leverage AI to drive innovation, efficiency, and impact
• Push beyond traditional case studies, using creative formats to enhance engagement
• Track performance and continuously refine their approach for maximum effectiveness
• Are passionate about mentorship, fostering growth and collaboration within teams

Responsibilities

• Own & Evolve the Customer Storytelling Strategy – Develop a structured, scalable approach to storytelling that aligns with that strengthens HubSpot’s product marketing narratives and supports key business objectives
• Drive Strategic Distribution & GTM Activation – Move quickly and decisively to ensure customer stories are seamlessly integrated into sales enablement, marketing campaigns, and GTM motions—navigating ambiguity with confidence and making informed decisions along the way
• Develop a Thought Leadership Presence – Champion best-in-class customer storytelling practices, mentoring teams and ensuring they are widely adopted across HubSpot
• Experiment & Innovate in Storytelling Formats – Push beyond traditional case studies, leveraging interactive content, AI-driven insights, and customer-led storytelling initiatives
• Leverage AI to Enhance Storytelling – Explore how AI can improve the efficiency, personalization, and impact of customer storytelling, from content creation to distribution

Benefits

• Cash compensation range: 112000-168000 USD Annually
• Base salary
• On-target commission for employees in eligible roles
• Annual bonus targets under HubSpot’s bonus plan for eligible roles
• HubSpot’s equity plan to receive restricted stock units (RSUs)
• Overtime pay
• Remote work
• In-person onboarding and events