Senior Product Marketing Manager

Summary

Join DeepHealth, a subsidiary of RadNet, Inc., as a Senior Product Marketing Manager to lead go-to-market efforts for AI-powered radiology informatics solutions. You will collaborate with various teams to develop marketing strategies, create compelling content, and drive product adoption within the B2B healthcare sector. This role requires a strategic approach, strong communication skills, and experience in product marketing and digital execution within the healthcare or tech industry. You will be responsible for planning and executing product launches, managing campaigns, and analyzing results to ensure continuous improvement. The position offers a competitive salary, comprehensive benefits, professional development opportunities, and a remote work arrangement.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a Clinical degree with equivalent Marketing experience
• 8+ years of B2B marketing experience with proven success in product marketing, communications, and digital execution—preferably in healthcare or tech
• Proven ability to craft and execute integrated marketing strategies across content, campaigns, and channels
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Mailchimp)
• Strong track record in developing product positioning, messaging frameworks, and sales enablement materials
• Hands-on expertise in digital marketing—email, paid media (Google Ads, LinkedIn Ads), and account-based marketing
• Data-driven mindset with solid experience in campaign measurement and analytics
• Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus
• Outstanding verbal and written communication skills
• Familiarity with healthcare industry trends and regulatory/compliance considerations in marketing

Responsibilities

• Develop and execute integrated product marketing plans, including go-to-market strategies, campaign deliverables, timelines, and budget requirements
• Translate complex product features into meaningful customer benefits in partnership with Product Management
• Collaborate with the Marketing Analyst to gather market intelligence, customer insights, and competitive analysis to inform positioning and messaging
• Create compelling product marketing assets—presentations, brochures, datasheets, and sales enablement tools like battle cards and ROI calculators
• Partner with sales teams to gather feedback and continuously optimize messaging, materials, and enablement programs
• Build and lead the product marketing communications strategy in collaboration with Brand and Communications teams
• Partner with Content and Campaign Managers to shape a product-specific content calendar and social media presence
• Plan and execute multi-channel product campaigns to drive awareness, engagement, and pipeline growth
• Craft internal and external communications that align teams, inform customers, and amplify our product stories
• Track, analyze, and report on the effectiveness of product communications and campaigns to drive continuous improvement
• Support product launch planning and execution, coordinating cross-functional stakeholders (e.g., product, comms, brand, enablement, and legal)
• Ensure internal readiness across sales, customer support, and marketing functions for new product releases
• Collaborate with ecosystem or channel partners on joint go-to-market efforts, co-branded campaigns, and partner enablement resources

Preferred Qualifications

• A strategic thinker who’s equally comfortable getting tactical
• A collaborative team player who loves working cross-functionally
• Highly organized and detail-oriented, with a proactive mindset
• Comfortable navigating ambiguity and driving clarity in a fast-paced environment
• Passionate about improving healthcare through technology

Benefits

• A mission-driven environment where your work directly impacts healthcare accessibility and quality
• Competitive salary and comprehensive benefits package
• Opportunities for professional development and training tailored to healthtech and strategic analytics
• A collaborative and innovative culture that values curiosity, creativity, and impact
• This position is remote