Senior Product Marketing Manager, Go-To-Market

Summary

Join Amplitude as a Sr. Product Marketing Manager to drive go-to-market strategies for experimentation products. Partner with cross-functional leaders to define product positioning, launch innovations, and boost customer adoption. Develop compelling messaging, create sales enablement assets, and align go-to-market strategies with market needs. Drive integrated launches and campaigns, analyze customer insights, and enable sales teams with effective messaging. Continuously measure and optimize marketing program effectiveness. This high-impact role requires strong collaboration and strategic thinking within a fast-paced environment.

Requirements

• 6+ years of product marketing experience in B2B SaaS, preferably in growth-stage or multi-product environments
• Proven success in product marketing or similar product marketing role in scaling adoption with enterprise customers
• Experience with experimentation products (AB testing, feature experimentation or feature flags) a plus
• Strong storytelling skills and ability to translate technical concepts into compelling messaging
• Experience working closely with product, demand gen, brand and sales teams
• Skilled in customer research, market segmentation, and competitive intelligence
• Adept at building sales tools and working with enablement teams
• Excellent project management and cross-functional leadership abilities

Responsibilities

• Develop and own product-level messaging and positioning across products, key personas and use cases
• Create and maintain high-impact content and sales enablement assets (e.g., pitch decks, one-pagers, case studies) to support GTM efforts
• Partner cross-functionally with product, sales, customer success, and demand gen to align GTM with market needs and buyer journeys
• Drive integrated launches and campaigns to maximize impact and drive land and expand
• Analyze customer insights, product usage data, and market trends to inform solution development and positioning strategy
• Enable sales and partner teams with clear value propositions, competitive differentiation, and use-case-specific messaging
• Continuously measure and optimize the effectiveness of solution marketing programs based on pipeline impact, adoption, and field feedback

Preferred Qualifications

• Hands-on experience with digital analytics and Amplitude a plus
• Savvy with AI tools and a desire to readily leverage these tools to scale
• Familiarity with analytics tools such as Amplitude or similar platforms
• Solid technical chops and an ability to quickly dive in and learn new technologies
• Hands-on experience with customers and full-funnel marketing

Benefits

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
• Flexible time off, paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program (ESPP)