Senior Product Marketing Manager

Summary

Join Housecall Pro as a Senior Product Marketing Manager I - Fintech and guide business owners through financial products, helping them leverage our offerings for business expansion. You will develop and optimize marketing strategies, collaborate with cross-functional teams, and utilize data-driven decision-making. This role requires strong analytical skills, experience in product marketing, and a passion for finding solutions for service professionals. Housecall Pro offers a generous benefits package including health insurance, paid time off, equity, and more. The company fosters a culture of innovation and values employee growth. The ideal candidate will have 7+ years of experience in product marketing and a bachelor's degree in a related field.

Requirements

• 7+ years of experience in Product Marketing or related field
• Bachelor's degree in Marketing, Business Administration, related field, or equivalent work experience
• Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
• Experience and understanding go-to-market strategies, approaches and levers
• Proven track record of collaborating cross-functionally to achieve shared KPIs

Responsibilities

• Harness customer insights and competitive analysis to collaborate with product and marketing teams and develop effective product marketing strategies
• Serve as an example and mentor to junior team members
• Shape market perception and enhance storytelling through the development of compelling product messaging and content
• Plan and coordinate go-to-market strategies, ensuring a unified approach to launching new products
• Orchestrate product launch activities with cross-functional teams to maximize product uptake and visibility
• Monitor and track product performance throughout and after the launch and refine our approach based on real-world feedback
• Empower Sales and Customer Success teams with essential tools and narratives, enabling them to communicate the product’s story compellingly and effectively
• Manage post-launch optimization efforts, addressing market shifts and leveraging new opportunities to sustain product momentum

Preferred Qualifications

• Experience with small business owners; home service business trades preferred
• Strong copywriting skills with an ability to translate complex material into comprehensible insights
• Empathy for the customer
• Creative problem-solver, motivated to test and learn
• Excellent communication skills
• Prompt attention to detail

Benefits

• Health care insurance (medical, dental, vision, disability)
• Employee assistance program
• 401(K)
• Flexible time off
• Paid parental leave
• Tech reimbursement
• Other company benefits
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements